Driven by surging consumer demand for local produce, retailers and state agricultural branding programs are expanding initiatives to keep homegrown produce front and center for shoppers.

The company has launched a “Cooking with Antoni” sweepstakes, a summer promotion partnering with the Emmy-winning television personality and New York Times bestselling author to drive value-added salad volume through experiential prizes, including a virtual cooking session.

Leading agricultural economists warn that escalating wages and chronic labor shortages are forcing a dramatic shift in how fruits and vegetables make it to grocery shelves.

Bipartisan legislation heading to Gov. Mikie Sherrill’s desk aims to protect consumers from real-time price gouging and safeguard union grocery jobs.

An exclusive interview with Aimee Bach, FirstFruits business development manager, reveals how this new Michigan partnership targets high fuel costs and volatile market conditions to keep regional retail shelves consistently stocked.

When individual challenges arise, produce professionals have their own way of rallying together, says columnist Armand Lobato.

The western Canadian fresh produce distributor will operate as a subsidiary of Courchesne Larose Group under its own brand name.

As the government prepares to renegotiate USMCA, the California Avocado Commission has launched an advocacy campaign calling for a seasonal tariff rate quota on Mexican imports from March through September, aimed at preventing oversupply and protecting the viability of domestic growers.