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Fresh from securing key advocacy wins, the International Fresh Produce Association CEO brought a clear message to the recent Washington Conference: The produce industry’s voice is actively shaping federal policy, but the fight for fresh is far from over.
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Over the past 42 years, growers, shippers, retailers and consumers have come to recognize the value of the Jersey Fresh logo on the produce they buy, ship or sell.
The company says it will be the first to market with Australian cara cara and navel oranges to the U.S.
Months after canneries in Modesto and Hughson shut down, clingstone peach growers face canceled contracts and an uncertain supply chain.
Columnist Armand Lobato explains why nonproduce chatter — and the three B’s — are valuable tools that can help build key relationships.
The Midwest retailer says it remains committed to an inspired team member experience.
Burns joins JOH from Gutsy Inc., where he most recently served as senior vice president of sales, bringing a quarter-century of CPG experience spanning beverage and produce sectors across multiple retail channels.
President and CEO Xavier Equihua reveals how targeted digital coupons, retail media and synchronized demand-generation tactics help drive sales and engagement at retail.
The Peruvian Avocado Commission is targeting long-term growth in the Midwest, where Avocados From Peru has been named the “Official Avocado” of the Cincinnati Reds, a sports-centric marketing strategy aimed at tapping into an underserved market with “tremendous potential” to attract new consumers.
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