Sweetpotato commission celebrates Hispanic Heritage Month with e-cookbook, influencer campaign
The North Carolina Sweetpotato Commission, made up of 400 sweetpotato growers along with packers, processors and business associates, has launched a new e-cookbook, "Sweet Celebrations: Hispanic Heritage Month." The promotion is a tribute to the Hispanic community whose vibrant cultures and traditions have intertwined with sweetpotatoes from both a cultivation as well as culinary cuisine throughout much of history, according to a news release.
“Sweetpotatoes feature a unique and versatile flavor profile that pairs well with common spices and ingredients used in Latin dishes,” Michelle Grainger, executive director of the NCSPC, said in the release. “Their versality, ease of use, and exceptional flavor makes this vegetable a fan favorite amongst consumers. Americans enjoy a melting pot of flavors with many dishes that have been influenced by a variety of cultures. We were excited to highlight authentic Latin dishes during Hispanic Heritage Month.”
With 12 Latin-inspired recipes ranging from appetizers to hot and alcoholic beverages, the cookbook also features tips on handling and cooking sweetpotatoes and educational tricks for home cooked meals and entertaining. (The cookbook is available for download here.)
“We are delighted to play a vital role in honoring the Hispanic community and to further inspire all consumers to integrate this superfood into their weekly meals,” Grainger said. “Our beloved state vegetable may have originated in South America, however it has been a traditional staple in many dishes across numerous cultures. Through our selection of recipes consumers will have the chance to create their own culinary journey and take their cooking skills to the next level.”
In addition to the cookbook, NCSPC is partnering with two Hispanic influencers creating sweetpotato recipes and reels that will be featured on multiple platforms during Hispanic heritage month, the release said. All recipes will be available on ncsweetpotatoes.com.
“We at the commission are dedicated to creating the tools and providing resources that help educate consumers on how this superfood can be enjoyed on any occasion and by anyone,” Grainger said. "By partnering with dietitians and recipe creators we are providing opportunities to help drive in-store sales and gain consumer interest at the retail level. Our motto is simply, ‘Any Reason, Any Season.’”
The Benson, N.C.-based NCSPC says sweetpotatoes offer nutritious benefits and are high in fiber and vitamin A, making the superfood a staple in many households. NCSPC also says sweetpotato is one word.
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