IFPA to bring agribusiness industry together at Mexico Conference 

The International Fresh Produce Association is touting the newly designed Mexico Conference, taking place May 22-23 in Guadalajara.

The event in Mexico brings together the entire supply chain of the fresh produce industry, according to a news release. In addition, the event is a strategic opportunity for those who do business in Mexico or who wish to do business in Mexico.

“The produce supply chain in Mexico is built on strong partnerships and innovation,” IFPA Mexico Country Manager Rubén Ramírez said in the release. “The Mexico Conference is the only event in Mexico that unites the entire supply chain, and with our close proximity to the U.S., it provides an unmatched opportunity to build business connections.

"We have intentionally designed the event to create as many opportunities as possible for growing our members’ businesses, from the business roundtables to the integrated exhibits, and intentional networking built into the schedule," he added.

In addition to buyer roundtables (which require a separate registration), for the first time, each education session will be followed by a coffee and networking break that takes place in an exhibitor space, the release said. 

In addition to a presentation on consumer trends and a full state of the market for Mexico, the conference is scheduled to feature experts on produce safety. IFPA's Emily Moyer and leaders from the Inter-American Institute for Cooperation on Agriculture will unveil a new training platform and tools designed to support organizations as they look to bolster their operational compliance, the release said.  

The Mexico Conference also will look at the trends and challenges expected to shape the Mexican labor force over the next decade, the release said.

Related link: More information and registration for The Mexico Conference