NY Apple Association gears up marketing plans, staff
The Fishers-based New York Apple Association is adding to its retail and foodservice team as it ramps up retail and foodservice promotional plans for this coming fall harvest.
Corey Woodward, a fresh fruit and vegetable veteran, joined the association as account manager. Woodward has served in several capacities while employed with C. H. Robinson in his 21-year career, ranging from sales to account management. Woodward earned a degree in business in marketing from Clarkson University, focusing on branding, consumer behavior, targeted marketing and brand equity.
“Corey has a strong background in sales, contract negotiations and in working with retailers and the foodservice industry in developing vertical programs. The New York Apple Association has been active in working with retail and foodservice accounts in developing programs that bring awareness to the consumer about New York apple varieties in addition to creating and implementing promotions that increase apple sales,” association CEO and president Cynthia Haskins said in the release. “He appreciates the need to understand our clients’ business so we can customize programs that will do exactly that.”
The association will debut a new commercial and series of informational videos this fall to run on traditional and social media platforms, with plans to make those assets available to marketing partners.
The last couple years of apple association TV commercial and informative videos earned bronze, silver and gold Telly awards, which showcases the best TV and video work for all screens. Receiving more than 12,000 entries from all 50 states and five continents, Telly Award winners represent work from some of the most respected advertising agencies, TV stations, production companies, and publishers from around the world.
The association’s high-graphic tri-wall orchard bins, display merchandisers, totes, pouches and poly bags will continue to be available through New York state apple shippers.
As spring progresses, the bees are gearing up, as well as association staff.
“We are anticipating a good crop year. This year’s blossom timing began a bit slowly, and we did have extended rain, but temperatures have warmed, and the bees are now busy pollinating the many apple blossoms,” Haskins said in the release.
Blossoms occur first in Hudson Valley and then up to the western and upper central sections of the state and throughout the northeastern region.
