Florida Fruit & Vegetable Association names new director of communications

The Florida Fruit & Vegetable Association has named Christina Morton as its new director of communications. 

She replaces Lisa Lochridge, who will retire Dec. 1, according to a news release.

Previously, Morton worked at Consensus Communications, an Orlando public relations firm. She is nationally accredited in public relations.

“We are very pleased that Christina has chosen to share her experience and talent with our industry,” association president Mike Joyner said in the release.

A graduate of the University of Florida with bachelor’s degrees in public relations and political science, Morton also participates in leading the Sunshine District of the Public Relations Society of America.

The Sunshine District represents more than 1,000 public relations professionals from seven chapters throughout Florida. 

“It is an honor to join this association, which has played such a critical role in supporting and advancing Florida specialty crop agriculture for decades,” Morton said in the release.

Representing the grower-shipper community since 1943, the association’s mission is to enhance the business and competitive environment for producing and marketing fruits, vegetables and other crops.