NGA makes marketing hire, promotes government relations staffer

The National Grocers Association, the trade association representing the independent supermarket industry, has added Caroline Sar as its manager of marketing and member engagement.

Sar joins the NGA communications team in the Washington, D.C., office and has experience as a project manager, operations analyst and digital marketing analyst, according to a news release. Her duties will include creating and coordinating marketing strategies across the association, managing NGA’s websites and developing marketing pieces to communicate with NGA members.
 
“Caroline hit the ground running as she joined the team shortly before the NGA Show, where she proved to be a great asset,” Laura Strange, chief communications and engagement officer for NGA, said in the release. “We are confident that her skills will bring value to our team and our members.”
 
A native of North Carolina, Sar is a graduate of Wake Forest University with a bachelor's degree in economics with minors in sociology and communications.

Additionally, NGA said it has promoted Max Wengroff to senior manager of government relations. Wengroff will become a junior lobbyist on NGA’s government relations team and help support NGA members on payments, tax, labor, sustainability and other policy issues.
 
Wengroff joined NGA in May 2022 as executive assistant to the government relations, industry relations and communications teams, and he has served as coordinator — and later promoted to manager — of government relations and membership, the release said.
 
“Max has shown an eagerness to get the job done right and a willingness to learn and grow in every role he holds,” Stephanie Johnson, vice president of government relations for NGA, said in the release.