Bako Sweet elevates heart-healthy sweet potatoes in February

Bakersfield, Calif.-based Country Sweet Produce’s Bako Sweet is celebrating American Heart Month, National Sweet Potato Month, Valentine’s Day and Cook a Sweet Potato Day in February.

The brand’s newest 3-pound and 5-pound organic and conventional bags are not only visually captivating but also communicate the health benefits of sweet potatoes as a heart-healthy food item thanks to the American Heart Association Heart-Check prominently displayed on the front of each bag, the release said.

“Sweet potatoes are a nutrient-dense option and we wanted to communicate that on our packaging by proudly showcasing the American Heart Association Heart-Check,” Alexandra Rae Molumby, director of marketing for Bako Sweet, said in the release. “We encourage retailers to take advantage of Bako Sweet’s eye-catching packaging and show the sweet potato love by prominently displaying them as part of a month-long celebration of sweet potatoes.” 

According to a study by the United States Sweet Potato Council, the most effective way to increase sweet potato sales is to help educate the consumer about potential health benefits, the release said. That is why Bako Sweet packaging makes it easy for shoppers to see that they are heart-healthy and full of fiber, vitamin A and potassium, according to the release.

Consumers will have the opportunity to celebrate National Sweet Potato Month on Instagram as well thanks to the brand’s Grown With Love campaign, where they have a chance to win heart-themed prizes from Feb. 1-28, the release said.

Bako Sweet also is partnering with influencers, including registered dietitian Kristen Carli, who will promote Cook a Sweet Potato Day on Feb. 22 on AZTV’s Arizona Daily Mix. Carli will show viewers how simple it is to incorporate heart-healthy sweet potatoes into dishes like sweet potato chips, sweet potato brownies and sweet potato noodles, the release said.

"Roasted, air-fried, mashed or spiralized; sweet potatoes are the perfect addition to any table due to their versatility,”  Carli, owner of Camelback Nutrition & Wellness, said in the release. “As a dietitian and mom, I love that sweet potatoes are loaded with fiber, vitamin A, and potassium, ensuring that my family is eating well."

For more information about Bako Sweet, visit bakosweet.com or contact the sales team at sales@countrysweetproduce.com.