Bland Farms sees Gold Rush for Vidalia onion promotions

Glennville, Ga.-based Bland Farms is expecting a strong crop of Vidalia onions this year.

“This year our plant stands are looking even better than expected, which means we will have a great year for Vidalia,” said Omar Cruz, grower for Bland Farms.

In the 1980s, founder Delbert Bland started with just 5 acres of Vidalia onions; now the company reports it is the largest grower, shipper and producer of Vidalia onions.

The company also has announced its Gold Rush promotion for Vidalia onions this year.

This campaign will feature dynamic POS, materials, social media, contests and prizes, according to the company. Consumers can find ways to prepare Vidalia sweet onions at blandfarms.com.

As part of 2024, Bland Farms is anchoring the promotion with 24-karat goodness, touting Vidalia onions as the gold standard in the produce department.

“Each year we are fortunate to say that our business for Vidalia onions and premium sweet onions has grown, and that is direct reflection of our marketing efforts towards retailers and consumers,” the company said in an update to The Packer. “We are extremely grateful for the relationships we’ve built through the years that helped us grow our business with consumers, retailers and wholesalers.”