Fresha expands into Georgia, securing year-round carrot supply

Morris, Minn.-based Fresha has expanded its operational footprint with the acquisition of a facility in Sparks, Ga., a move the company says will help ensure a year-round supply of carrots to its customers.

Fresha says moving into Georgia is a decision aligned with its sales strategy in the eastern U.S.

"Our investment in Georgia emphasizes our dedication to meeting the growing demand for Fresha carrots year-round," Matthew Wulf, vice president of sales and marketing for Fresha, said in a news release. "With its prime location, this Georgia facility strengthens our supply chain and allows us to deliver the freshest, highest-quality carrots to our customers.”

Fresha says it has also joined Georgia Grown, a division of the Georgia Department of Agriculture, adding to the growing community of agricultural producers, manufacturers and retailers in the state. Through Georgia Grown, Fresha supports local agribusinesses, ranging from large companies to small family farms, further strengthening the agricultural landscape in the region, the release said.

"With this expansion, we are investing in our ability to meet increasing retailer demand for premium carrots while maintaining our dedication to exceptional quality,” Fresha CEO Dan Schaefer said in a news release. "This expansion not only enhances our ability to scale efficiently but also reduces transportation costs and time when shipping to the eastern half of the U.S., ensuring that our customers receive the freshest carrots possible."

In collaboration with the local community, Fresha says it has established partnerships with a number of growers in the region, supporting local agricultural endeavors and contributing to community development. 

"Expanding into Georgia has not only allowed us to tap into the rich agricultural and water resources of the region, but also to develop meaningful partnerships with local growers and employees," Wulf said. "Working with about eight local growers and engaging with dedicated employees has been truly inspiring. We're thrilled about the enthusiasm and passion the community shares for our mission, and we're excited to continue fostering these relationships as we grow together."

For sales, Wulf can be contacted at matthew.wulf@freshallc.com.