Second EverCrisp apple season off to a strong start, says grower

Washington-based fruit producer Superfresh Growers has reported a strong second season for the up-and-coming apple variety, bred from Honeycrisp and Fiji for its sweetness and ability to hold freshness.
Washington-based fruit producer Superfresh Growers has reported a strong second season for the up-and-coming apple variety, bred from Honeycrisp and Fiji for its sweetness and ability to hold freshness.
(Photo courtesy of Superfresh Growers)

Evercrisp apple
EverCrisp apple
(Photo courtesy Superfresh Growers)

Northwest fruit grower Superfresh Growers is reporting a strong second year growing EverCrisp apples.

Started in the Midwest, EverCrisp was bred from Honeycrisp and Fiji to hold its freshness and sweetness and offer a crunchy, sweet and juice bite, according to a news release.

According to Nielson data, EverCrisp is outperforming the apple category, up 26% in dollars and 27% in volume. Heavily promoted across the U.S., one-third of January sales came from promotions, according to the release.

Related news: Cosmic Crisp sales trending strong

EverCrisp has a solid retail focus across the Coastal, Mountain West, and South Central regions, according to the release. Packaging options for the apple varietal include bulk, pouch and poly bags.

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Apples Northwest (U.S.) Produce Marketing
 

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