Vidalia onion promotions ready to roll
Vidalia onions will soon be on the way to supermarket shelves, and retailers can enhance the marketing of the sweet onions by using in-store displays, advertisements and promotional offers, says Chelsea Blaxton Page, spokesperson for the Vidalia Onion Committee.
While Vidalia onion supply in 2023 was affected by unexpected weather conditions, committee members expect robust supply in 2024, enabling even more attractive promotions for retailers, she said.
“Vidalia onions are widely recognized for consistently delivering a premium product, which has helped build its strong brand reputation among consumers,” Blaxton Page said.
The Vidalia Onion Committee and Certified Angus Beef are once again joining forces to bring consumers a summer grilling series on social media.
“As two of the most renowned brands in their respective industries, this partnership is an unbeatable combination,” Blaxton Page said. “Beef and Vidalia onions are the perfect match, and we’re confident that this year’s collaboration will be even more successful than the last.”
April 17 is the official pack date for Vidalia onions this year.
“Georgia Grown, Vidalia Onions are recognized around the globe for their iconic, sweet flavor that is treasured by culinary leaders and home chefs alike,” Georgia Agriculture Commissioner Tyler Harper said in a news release.
Vidalia onions are available for a limited time each year between April through early September.
“For the 2024 season, we have 11,000 acres of Vidalia onions planted in the production area,” Vidalia Onion Committee Chairman Cliff Riner said in the release. “Over the past few years, sweet onion sales have continued to increase, with Vidalia onions being a big part of the market. We’re looking forward to another great season this year.”
For over 80 years, Vidalia onions have been hand-planted, harvested and cured by growers. The Vidalia Onion Act of 1986 established their growing region in south Georgia and trademarked the “Vidalia onion” name.
