Church Brothers adds five Green Giant Fresh value-added items
Church Brothers Farms, Salinas, Calif., is adding five Green Giant Fresh value-added products.
The products are Sweet Baby cauliflower and broccoli, and cubed butternut and spaghetti squashes and sweet potatoes.
“Our goal is to deliver fresh, healthy food that is prepped and ready to use for consumers looking to bring restaurant-style dishes into their home,” Rick Russo, senior vice president of sales and marketing at Church Brothers, said in a news release. “The cubed veggies are a fresh take on favorite fall vegetables. We are excited to deliver nutrition and flavor to shoppers at affordable prices.”
Details on products include:
- Sweet baby cauliflower: six 10-ounce pouches per carton, with a 16-day shelf life;
- Sweet baby broccoli: available in 1-pound pouches with handles, 12 to a carton, 8-ounce overwrap trays, 12 to a carton, 8-ounce pouches, six to a carton, 18-count iced bunches, and 18-count iceless bunches, with 18-day shelf lives (8-ounce pouch has 16 days);
- Sweet potato cubes: half-inch cubes, six 16-ounce bags per carton, with a 16-day shelf life;
- Spaghetti squash cubes: 1 ½-inch cubes, six 16-ounce bags per carton, with a 16-day shelf life; and
- Butternut squash cubes: ¾-inch cubes, six 16-ounce bags per carton, with a 16-day shelf life.
The sweet baby Green Giant Fresh items reduce prep time and food waste at home, according to the release.
“These new items give retailers the opportunity to build a Sweet Baby category,” Russo said in the release. “Their uniform stand-up pouches look great side by side on the shelf.”
Related stories:
Church Brothers Farms expands Green Giant line
Church Brothers introduces sweet baby broccoli, cauliflower
Church Brothers acquires Green Giant Fresh value-added line
