Avocados From Mexico launches AI recipe generator

Avocados From Mexico has unveilved the GuacAImole tool, which uses artificial intelligence to generate a personalized guacamole recipe in a snap — of a photo.

Avocados From Mexico says it is the first to use multimodal AI, employing GPT-4 (text), GPT-4 Vision (image recognition) and DALL-E (image generation). The GuacAImole tool requires just one photo to work its magic, whether you snap a pic of ingredients or a finished dish, according to a news release.

Each personalized recipe will be delivered with an ingredient list, step-by-step directions, flavor combinations, food pairings and an AI-generated concept image to show off what the guacamole should look like, the release said.

"Creating innovation that matters is a big part of our culture at Avocados From Mexico. Integrating our brand with the cultural trends around us — in this case, AI and the Big Game — gives us an opportunity to continue building our brand and growing awareness in a way that excites and engages consumers," Alvaro Luque, president and CEO of Avocados From Mexico, said in the release. "But as much as we wanted to create something fun that reminds them Avocados From Mexico are always good, it was just as important for us to invent a tool that is helpful and makes it easy to add avocados to their celebrations. We're incredibly proud to launch GuacAImole and hope avocado fans have fun using it to put a new spin on their guac recipes."

With 55% of consumers believing that the Big Game is a good time to experiment with something a little different — and 58% among those planning to make guac — the GuacAImole launch is well timed to deliver plenty of inspiration for game day, according to Avocados From Mexico. The tool makes prep and planning easy, with three ways for users to add guac to Better Bowl gatherings and beyond, the release said:

• Make ingredients better — Visit betterbowl.ai and upload a picture of ingredients to use. The AI recognizes each item included in the image and suggests a customized guacamole. For example, take a picture of feta cheese and cucumbers, and GuacAImole turns it into "Big Game Greek-Inspired Guacamole Fiesta."
• Make a meal better — Or, rather than individual ingredients, upload a photo of a completed dish. The AI can identify the food via photo and break it into its components. For example, input an image of chicken wings and you'll get "Touchdown Buffalo Wing Guacamole." Have some extra buffalo wing sauce? Make it even better by whipping up "Gridiron Glory Guacamole."
• Make party planning better — Users can also interact with the platform's questionnaire about event size, spice levels, flavor preferences, serving sizes and more, to get guac recipes customized to their needs.

The Super Bowl is the No. 1 consumption occasion for avocados and guacamole. Avocados From Mexico says it is responsible for more than 96% of avocado sales in the U.S. leading up to the game, with an estimated 250 million pounds of Mexican avocados imported. That's enough to cover a football field with more than 75 feet of guacamole, according to the release.

"We're thrilled to be partnering with Avocados From Mexico to elevate Big Game festivities with GuacAImole, the first AI-powered tool in the produce sector that turns your photos and texts into custom guacamole recipes," Kristian Bottini, CEO of 270B, said in the release. "With a blend of cutting-edge technologies, GuacAImole offers a seamless, brand-integrated experience that redefines culinary creativity. Ready for action beyond game day, it's a taste of the future, today."

Avocados From Mexico says it is ready to make game day even better for football fans everywhere. This is just the beginning, the release said, with plans to evolve GuacAImole with voice and video capabilities already underway.