Fresh From Florida touts state’s produce

Florida’s Department of Agriculture and Consumer Services has come up with a plethora of ways to promote the state’s strawberries, sweet corn, watermelons, tomatoes, blueberries and a host of other fruits and vegetables through the Fresh From Florida retail promotion this spring, said Susie McKinley, director of FDACS’ marketing and development division.

The results of Fresh From Florida’s efforts are seen in more than 12,000 stores operated by nearly 100 retailers in Florida and throughout the U.S., Canada, Central America and Europe, she said.

The Sunshine State’s spring commodities are promoted in circular ads, in-store displays, samplings and more. This spring, Fresh From Florida retail promotions will also include grocery cart advertisements, floor graphics, advertising on cash back apps Ibotta and Checkout 51, and grocery delivery services such as Instacart, Amazon Fresh and Kroger Delivery.

To mark its first year as a Fresh From Florida partner, Kroger Delivery customers will receive a Fresh From Florida insert in delivery bags and emails featuring Fresh From Florida commodities, McKinley said.

Fresh From Florida also includes a consumer marketing campaign that encourages shoppers to look for the sunny Fresh From Florida logo. 

“The advertising campaign includes print, radio, TV, digital and social media ads,” she said.

The Fresh From Florida broadcast TV spot – “Sunshine Delivery” – airs in all major Florida markets and on streaming platforms, and Fresh From Florida radio spots air on terrestrial and streaming radio with the message: “Fresh From Florida – There’s Sunshine in Every Bite.”

“With nearly 850,000 social media followers, the Fresh From Florida brand delivers seasonal content and engages shoppers during peak season with recipes, culinary tips and farmer videos,” McKinley said.

For more information on sourcing Florida produce or partnering with Fresh From Florida, contact RetailMKT@FDACS.gov.