Shop 'n Save partners with Upside for personalized promotions
Upside says it has partnered with nearly 80 independently owned Shop 'n Save locations in Western Pennsylvania, Maryland, New York, Ohio and West Virginia.
The Upside platform will connect Shop 'n Save retailers with millions of Upside users, who will be incentivized with personalized promotions to spend more of their grocery dollars at Shop 'n Save, according to a news release.
"Our partnership with Upside is a testament to our commitment to our customers and the values we uphold: We aim for users to shop, save, and enjoy life," Tom Charley, vice president for Charley Family Shop 'n Save, said in a news release. "We look forward to using the Upside platform to introduce new prospective customers to greater value, convenience and savings."
Upside said more than 30 million consumers have access to promotions through its platform and its network of partner apps at grocery stores, gas stations, convenience stores and hardware stores nationwide. Leveraging historical customer data, the company said it creates personalized cash-back promotions for retailers. To date, Upside has returned $600 million in cash to its users, generated $1.3 billion in profit for its retailer partners and allocated 1% of its revenue to support sustainability initiatives, according to the release.
“UNFI is always looking for new ways to help our banner partners get more customers through their doors,” Bill Lipsky, vice president for Shop 'n Save Pittsburgh UNFI, said in a news release. “Shop 'n Save’s new partnership with Upside will not only help with customer acquisition, but will also help to boost the performance of their loyalty program.”
Upside said it improves the effectiveness of existing loyalty programs by expanding their impact in unique ways. One of the benefits of Upside is reaching customers who visit sporadically or regularly but have not yet engaged with loyalty offerings, the release said. By offering personalized promotions to these customers, Upside said it encourages more frequent engagement, ultimately guiding them toward a retailer's existing loyalty program. In a recent case study, nearly 20% of non-loyalty members on Upside joined a leading grocer's loyalty program within 30 days, the release said.
"Grocers leading the market today know that a variety of tools are required to grow consumer wallet share," Tyler Renaghan, vice president of retail at Upside, said in a news release. “We look forward to supporting Shop 'n Save to elevate their brand loyalty and attract a greater number of consumers to their grocery stores through a measurable and proven approach.”
