South Africa citrus promotion boosted by pandemic demand

Summer Citrus from South Africa has finished another successful consumer promotion, Here Comes the Sun.

The eight-week promotion offered consumers chances to win prizes and highlighted new recipes to capitalize on increased social media use and citrus demand from the COVID-19 pandemic, according to a news release.

Here Comes the Sun is the first social media-only campaign from Summer Citrus from South Africa and brought high impression numbers, included national influencers and increased Instagram followers.

Suhanra Conradie, CEO of Summer Citrus from South Africa, said the group saw an all-time consumption peak.

“Our summer promotion came at an interesting time in history when people are looking for extra ways to indulge in sweet, comforting treats while boosting their immune health,” she said in the release. “We were pleased to be able to engage with our followers and attract new shoppers during this time and offer positive and encouraging messaging throughout the summer months.”

With more than five million media impressions, the Summer Citrus from South Africa promotion was boosted by influencers, who received multiple messages about the brand and possible partnerships, according to the release.

South Africa citrus shippers have three months of the season left.

“The team at SCSA is committed to implementing an ongoing marketing program to keep shoppers engaged throughout the rest of the crop and encourage them to ask for citrus from South Africa when shopping at their local market,” according to the release.

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