Tip of the Iceberg Podcast — Comparing notes on United Fresh Live!
Episode 4 of Tip of the Iceberg Podcast, brought to you by The Packer and PMG, features a discussion between editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder about the industry's first virtual trade show.
They review all aspects of United Fresh Live!, including what worked well to what didn't work as well, what they heard from exhibitors, their own experiences with the platform, and what pieces of it might be worked into the "new normal" even as in-person trade shows eventually resume.
The team shares examples of exhibitors who got creative in attracting attendees to their virtual booths and discusses the remarkable convention of produce industry leaders not only from United Fresh but also from the Produce Marketing Association, the Western Growers, the Canadian Produce Marketing Association and Freshfel, the European fresh produce association, to discuss the state of the industry amid the COVID-19 pandemic.
For all The Packer's coverage of the show, check out this page.
Coverage includes articles about education sessions, news from various exhibitor booths, exclusive video interviews with produce suppliers about their products and their experience at the show, awards stories, and more.
