Latest News From Joe Watson

Joe Watson
The produce manager can be a complex but valuable asset for store success

The people serving in this vital role often come with a multitude of unique characteristics, as well as expertise and ideas, but some stores fail to tap into that resource, says columnist Joe Watson.

Joe Watson
The high cost of letting go of a maintenance plan

Oftentimes, evening shoppers get the leftovers, the picked-over product. The wet wall is drowned, the mango pyramid collapsed and the salad Picasso looks like mud now.

Joe Watson
When did ‘Green Onions’ ever become nasty?

Here’s how a hit instrumental song serves as a warning in the produce department.

Work smarter, not harder — with a purpose
Work smarter, not harder — with a purpose

How has the work ethic evolved through the generations, and what motivates us?

Joe Watson
Are they customers or fans — and are fans the future?

From my very first supermarket, the repeat customers were a key component to that store’s success and business growth.

Joe Watson
Is December as important as it once was for retail and fresh produce?

Yes, December has a lot packed into 31 days, but does December still have the impact it once had in retail grocery?

Joe Watson
Joe’s experiences and takeaways from the IFPA Global Show

In 2022, we came back together after a long break (too long).

Joe Watson
IFPA’s making many ‘Moon Shots’ — especially The Big Show

Even after a great success, we have to keep vigilant to avoid a potential crash-and-burn. We must explore out-of-the-box solutions to today's critical challenges.

Joe Watson
Snag those late summer, early fall snacking opportunities

The simplest definition of snacking is consuming food between main meals — but snacking has a bad reputation sometimes.

Joe Watson
Ode to the produce manager

They rise early, just like a farmer or baker does, to begin the day.

Joe Watson
Summer snacking and fresh produce = perfect opportunity

By its very nature, snacking is a spur-of-the-moment decision, and retailers can get creative with that impulse, reminding shoppers fresh produce is a great option.

Joe Watson
Try these strategies to promote local summer produce

Even retailers well-versed in handling local programs can fine-tune their strategies. Retail expert Joe Watson has you covered.

Joe Watson
How the produce department is like the Masters of golf

Rolling mounds of vibrant color, prestige, limited-time availability — those are just a few shared qualities between a seemingly dissimilar supermarket area and a high-end sporting event.

Joe Watson
What joining an association did for my retail company

After three years of participating in major industry events, we improved our sourcing and connections with suppliers nationwide. At that time, we had only six stores, so it took a lot to get noticed by large suppliers.

Joe Watson
Capture that holiday state of mind with merchandising mastery

The appetite for celebrating is strong, so meeting consumers where they are may require a different approach to selling during this holiday period.

Looking back on 2020 and looking ahead to 2021
Looking back on 2020 and looking ahead to 2021

For most businesses, this harrowing year has often felt like flying the airplane while building it, and yet so much good has come out of an incredibly turbulent period.

Prepare to win this holiday season
Prepare to win this holiday season

Each year retailers lean into the final two months of the calendar to capitalize on a strong demand for produce as well as seasonal items meant to charm the senses during what generally is a jubilant and festive period.

Retailers: Be there (at Fresh Summit) or be square
Retailers: Be there (at Fresh Summit) or be square

Right about now, we were all supposed to be in Dallas, which was set to host for the first time the Produce Marketing Association’s Fresh Summit conference and expo.

Leveraging opportunity for fresh fruits and vegetables
Leveraging opportunity for fresh fruits and vegetables

Time to strike while the iron is hot for strawberries, grapes, watermelons and more.

Normal or abnormal – An unusual summer is reality for retailers 
Normal or abnormal – An unusual summer is reality for retailers 

If the past two months seem more like two years, you are not alone. As COVID-19 fatigue continues, we all long for a return to a sense of normalcy.

In the face of a pandemic, retailers are the heroes
In the face of a pandemic, retailers are the heroes

March was a very long year.

Joe Watson
Retailers breathe easier as season of shrink ends

As the calendar turns to the months that end in “-ber,” that sigh of relief you hear is produce retailers collectively breathing again as the summer season winds down.