John Vena Specialty Produce introduces new logo on 100th anniversary
(John Vena Specialty Produce)

Philadelphia-based John Vena Specialty Produce is making this year count ­— after all, it’s the company’s 100th anniversary year.

Founded in 1919, the family-owned wholesaler, importer and distributor unveiled a new logo and plans to present a new website this fall, according to a news release. 

This is the sixth logo as the company has evolved over the last century. John Vena Specialty Produce logo timeline

Also, staff members have been strategizing about how to retool the company mission, updating it to better reflect today’s needs without losing the core values put in place from the start.

From its home at the Philadelphia Wholesale Produce Market, John Vena offers services including split-case programs, custom packing, private label, custom ripening, logistics and FOB sales.

Related news:

 

Tags

Pennsylvania Northeast (U.S.) Produce Retail Regional Markets
 

Latest News

Industry
Seen and heard at CPMA 2024 — Part 1
Seen and heard at CPMA 2024 — Part 1

Flavor and innovation were inextricably linked at this year’s Canadian Produce Marketing Association Conference and Trade Show in Vancouver, British Columbia, April 23-25.

Jennifer Strailey
Produce Crops
Health benefits at the heart of table grape campaign
Health benefits at the heart of table grape campaign

The California Table Grape Commission will focus on health benefits as it launches its 2024-25 global marketing campaign targeting the U.S. and 21 export markets.

Tom Burfield
Produce Crops
Value of U.S. mango imports rises 32% since 2019
Value of U.S. mango imports rises 32% since 2019

USDA trade statistics show that Mexico was the largest supplier of mangoes in 2023, accounting for 63% of the value of U.S. mango imports in 2023.

Tom Karst
Retail
H-E-B finalizes 500-acre deal for distribution campus
H-E-B finalizes 500-acre deal for distribution campus

The Houston-area complex will be developed in multiple phases, with construction set to begin in late 2024, says the grocer.

Aaron Gonzalez
Retail
Circana thought leaders to present new research at upcoming events
Circana thought leaders to present new research at upcoming events

Circana representatives will be speaking on driving fresh produce consumption at The Retail Conference, as well as webinars planned for May.

Aaron Gonzalez
Social Responsibility
Continental Fresh spotlights Water For All program
Continental Fresh spotlights Water For All program

Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America is celebrating its Water For All program.

Tom Karst
View More