JBJ/Veg-Land expands bell peppers program
Fullerton, Calif.-based JBJ Distributing Inc./Veg-Land Inc. has increased the organic green bell pepper program from its grower in Hollister, Calif., by 10% to 15%, said Dominic Etcheberria, general manager.
The company will market 1 1/9-bushel and 15-pound cartons of organic green bells from Hollister for the second year.
The firm also has doubled its volume of sweet mini peppers over the past two years, he said.
The program started in Orange County about three years ago, and growers were added on California’s Central Coast to prolong the season.