AWG Innovation Showcase provides opportunity to show off Little Potato Co. brand refresh

Brian Josephs, vice president of retail sales USA for the Little Potato Co., DeForest, Wis., displays the firm’s refreshed branding at the 2023 AWG Innovation Showcase in Overland Park, Kan.
Brian Josephs, vice president of retail sales USA for the Little Potato Co., DeForest, Wis., displays the firm’s refreshed branding at the 2023 AWG Innovation Showcase in Overland Park, Kan.
(The Packer)

OVERLAND PARK, Kan. — The March 20-22 Associated Wholesale Grocers Innovation Showcase provided a chance for The Little Potato Co. to show off its refreshed brand.

“With the brand relaunch, this was a perfect opportunity to get the word out,” said David Mirolglio, retail west senior sales manager for The Little Potato Co., DeForest, Wis., 

The marketer sources from about 40 growers in several growing regions, including Edmonton, Canada, Wisconsin, Washington and Prince Edward Island.

With only 22 produce vendors selected for the AWG Innovation Showcase, Mirolglio said the event was active and featured good foot traffic.

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