Katie Wilson to keynote 2020 FreshStart Conference

Katie Wilson, executive director of the Urban School Food Alliance, is scheduled to be the keynote speaker at the 2020 United Fresh Start Foundation’s FreshStart Conference.

In her role, Wilson leads foodservice directors from 10 of the largest school districts in the U.S., according to a news release. She plans to share how the alliance is working to provide more fresh produce to 3.3 million students using a budget of more than $755 million.

“The Urban School Food Alliance has been a partner with us since their formation, meeting with our members at the United Fresh Convention & Expo and working with individual distributors in their areas to increase produce purchases,” Tom Stenzel, United Fresh president and CEO, said in the release. “Katie has been an advocate throughout her career, and it’s an honor to have her share her perspectives with us this January.”

Wilson spent 23 years as a school nutrition director in three Wisconsin public schools, five years as executive director for the Institute of Child Nutrition, and two years as U.S. Department of Agriculture deputy under secretary of Food, Nutrition, and Consumer Services during the Obama administration, according to the release. She also was president of the School Nutrition Association in 2008.

Following Wilson’s keynote, conference attendees can choose education sessions focused on ways to increase sales to children and their families through either retail or foodservice, according to the release.

The FreshStart Conference is Jan. 14-16 in Tucson, Ariz. To register, visit www.unitedfresh.org.

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