Meijer, Lidl are giving away Tesla cars for Avocados from Peru promotion
What do avocados imported from Peru, brand-new Tesla cars and retailers Meijer, Grand Rapids, Mich., and Lidl, Fredericksburg, Va., have in common?
They’re cooperating for a 2022 AVO Tesla Summer Sweepstakes Giveaway.
Washington, D.C.-based Peruvian Avocado Commission is launching a promotional retail campaign to celebrate the arrival of Avocados from Peru to the U.S. that will include multiple environmentally forward, educational and cost-saving tactics to help consumers, according to a news release.
“This season, Avocados from Peru will be promoted through an extensive marketing campaign with many never-before-seen tactics for the retail industry,” Xavier Equihua, commission president, said in the release. “We are ready to work with our strategic retail partners to carry out our biggest promotional campaign yet.”
Learn more about this commodity: Avocados
Retail partners Meijer and Lidl will host separate sweepstakes in different regions of the country to promote and spread the message of the campaign: “Eat Healthy and Drive Green.” The key pillar of this giveaway is to encourage healthy and sustainable living as consuming avocados from Peru provides benefits to the body and the environment – just as electric vehicles cut down on pollution and carbon emissions.
Other aspects of the promotion include sponsoring the MLB All-Star Game, Gordon Ramsey’s “MasterChef,” “America’s Got Talent,” and the Latino Billboard Music Awards, among others.
The commission will expand its media partnership with NBC, Telemundo and FOX to include more than 70 media markets, including the top 10 markets in the U.S., such as Washington, D.C., New York, Los Angeles, Philadelphia, Dallas and Boston.
These sponsorships are opportunities to promote Avocados from Peru, as well as the 2022 Avo Tesla Summer Sweepstakes Giveaway. Avocados from Peru will be positioned as “the friend of the environment and health” to educate consumers on Peru’s leading agricultural efforts to maximize its water footprint and efficiency while providing one of the healthiest superfoods, according to the release.
Geo-targeted retailer e-coupons
Consumers who purchase Avocados from Peru will get geo-targeted retailer e-coupons. Also, the commission is re-introducing its coupon program at Costco, BJs, Walmart and many other major retailers nationwide.
“Considering the lasting economic effects of the past two years and the current level of inflation, the coupons and our other promotional efforts will continue to provide much needed support to consumers across America,” Equihua said.
More educational mesh bags
To build upon last year’s introduction of the educational mesh bag for conventional avocados at Costco and other retailers, the commission plans this year to introduce another first in the category: the educational mesh bag for organic avocados. Peru is committed to expanding its footprint of organic avocados, and the commission plans to fortify the only current marketing support program in the U.S. designed specifically to support the sell-in of organic avocados by releasing this first of its kind origin-branded mesh bag, according to the release. The bags for both conventional and organic avocados will continue to offer tips to educate consumers on how to properly ripen and store avocados, as well as include a QR code to download a free 100-page e-book devoted to cooking with avocados.
Bike-sharing and the public bus
To promote the theme of health and sustainability more, Avocados from Peru will launch the 2022 AVO Bike Social Media Contest with Washington, D.C., and Philadelphia Public Transit Authorities.
The contest will give away electric bikes wrapped in Avocados from Peru skin print to winners living in the cities.
This will be advertised at bikeshare stations with the slogan “Eat Healthy and Ride Green” to promote sustainable and healthy living by eating well and riding bikes.
Also, Avocados from Peru branding will be wrapped around public buses in Washington, D.C, and Philadelphia to promote the use of public transportation and the 2022 AVO Tesla Summer Sweepstakes.
“Promoting the use of public transportation options, alongside healthy eating, is a way of encourage people to be environmentally forward and health conscience,” Equihua said.
