Wish Farms celebrates Generations of Sweetness
Berry grower-marketer Wish Farms, Plant City, Fla., has a new tagline: Generations of Sweetness.
The year-round berry seller is unveiling the tagline as it breaks ground on a three-story, 24,000-square-foot office to make room for expansion, and it should be ready for personnel in a year. Construction on a 130,000-square-foot warehouse and cooling facility is scheduled to be done in January, according to a news release.
Amber Maloney, director of marketing, said the tagline highlights the company’s tradition of family and quality berries, can be used in a variety of ways, by replacing “sweetness” with “community,” “quality,” and others.
“Additionally, it resonates with consumers, as parents and grandparents share the love of berries with their children and grandchildren,” Maloney said in the release.
Gary Wishnatzki, third-generation owner of Wish Farms, started as a dock hand at the company in 1974.
“When my grandfather Harris arrived at Ellis Island from Russia in 1904, he could never have imagined what his American dream would become 115 years later,” Wishnatzki said in the release. “It brings me great pride to know that my children and their families will continue carrying the torch.”
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