Latest News From Fall Avocado Marketing

In a groundbreaking way, Peruvian organic avocados are getting focused marketing attention.

With good promotion opportunities ahead, the avocado outlook through the balance of the year will be dominated by supply from Mexico.

The growth of avocado consumption is a runaway success story, but that doesn’t mean growers and handlers have no worries.

The Packer’s Aug. 9 issue highlights the fall avocado deal, and we want to hear from you, avocado suppliers, about how things are shaping up.

U.S. avocado per capita consumption could rise from 9 pounds per capita in 2021 to 11 pounds in five years, according to a new avocado market analysis by Rabobank.

The COVID-19 pandemic prevented Peruvian Avocado Commission from implementing its usual high-profile, onsite promotional events this summer, but it didn’t stop Xavier Equihua from touting his favorite fruit.

Volume of Florida’s green-skin avocados is back to normal this year, following tight supplies last season spurred by Hurricane Irma.

Fall is an ideal time to market avocados, and Irving, Texas-based Avocados From Mexico has come up with a number of promotional opportunities to help its retail customers move more Mexican avocados during that time.

Chilean avocado growers are expected to export about 65 million pounds of avocados to the U.S. during the 2019-20 season, which is similar to volume exported during the past two seasons.

Xavier Equihua is thrilled with this year’s Peruvian avocado program.

California’s 2019 avocado crop is winding down, but the state played an important role during a season where volume was low and prices were high.

Volume of Florida’s green-skin avocados is back to normal this year, following tight supplies last season spurred by Hurricane Irma.

Supplies of Mexican avocados should pick up as fall progresses after going through a shortfall this summer.

U.S. avocado volume was expected to increase this fall after a summer of tight supplies.

A growing number of consumers seem to be drawn to the organic avocado category, and grower-shippers say organic sales are on the rise.

Catch up on news and updates from avocado grower-shippers and marketers from around the U.S.

It’s too early to say for sure how many avocados Chilean growers will export to the U.S. this year, but volume likely will be up a bit from last year’s 66 million pounds.

A heatwave in early July put a crimp in California’s avocado volume, but as temperatures dropped from the 110-degree-plus range and the groves started cooling down, growers seemed pleased with the product they had.

A late start for Peruvian avocados this summer means shippers should be able to stretch supplies into October, said Xavier Equihua, CEO of the Washington, D.C.-based Peruvian Avocado Commission.

Last year's Hurricane Irma has put a dent in the supply of Slimcados marketed by Brooks Tropicals Inc. this season, but things could be worse than they are.

Fruit size and tonnage out of Mexico likely will be down slightly through most of September as the industry moves into the flora loca crop, which bridges the gap between the old crop and the aventajada crop.

Supplies may be a bit tight during July and August, but when all is said and done, total volume of hass avocados sold in the U.S. this year should be up, according to the Hass Avocado Board.

In addition to supporting retail customers, the San Carlos, Calif.-based Chilean Avocado Importers Association will be running a highly targeted digital marketing campaign in key markets throughout the Chilean avocado s

Business updates from companies featured in The Packer's Fall Avocado Marketing section.

Avocados have become synonymous with guacamole, a product that is not exactly new to the culinary scene.

Read about what's happening in avocados.