Wendy Reinhardt Kapsak burst on the scene earlier this month as the new head of Produce for Better Health Foundation with an ambitious goal to double produce consumption.
I’ll grant that all forms may be needed to double consumption, but the inherent benefits and appeal of fresh produce should not be undersold by industry marketers.
SCOTTSDALE, Ariz. — Retail dietitians ought to be the biggest advocates for fresh fruits and vegetables, which would lead to growing sales, greater consumption and healthier Americans.
The Produce for Better Health Foundation is embarking on a year of refresh, as it announces a new marketing agency partner, Padilla and its FoodMinds division.
The Brentwood, Mo.-based Produce for Better Health Foundation has announced its 2017 honorees for Fruits & Veggies — More Matters Retail Role Models, Champions and 2017 Supermarket Dietitians of the Year.
