Latest News From Strawberries

Bobalu Berries shares family recipes, building brand demand with shoppers 
Bobalu Berries shares family recipes, building brand demand with shoppers 

Bobalu Berry Farms has just launched a series of exclusive recipes as they begin to build a consumer network of brand loyal shoppers.  

Florida's crops shape up great for some, tough for others
Florida's crops shape up great for some, tough for others

Prissy Fletcher is overjoyed. The cabbage crop is thriving this year in St. Johns County, just south of Jacksonville in northeastern Florida.

NJ-based vertical strawberry grower Oishii gets $50 million
NJ-based vertical strawberry grower Oishii gets $50 million

Oishii, the producer of a much-hyped seedless, creamy, premium strawberry grown at a Kearny, N.J.-based commercial-scale indoor vertical farm, has closed in on $50 million in funding.

The Packer seeks supplier input on strawberries and bananas
The Packer seeks supplier input on strawberries and bananas

The Packer is seeking supplier input this week for upcoming coverage of bananas and California strawberries.

Citrus stacks PMG top 5

Strawberries enjoyed a third week in a row at No. 1 on PMG, while pummelos bumped oranges down to take the No. 2 spot, landing oranges at No. 3.

Technology that measures sweetness will reward Driscoll’s growers

Watsonville, Calif.-based Driscoll’s has announced a partnership with the Israel-based technology solutions company Consumer Physics to leverage its SCiO technology to innovate Driscoll’s quality measurement process.

The cool weather has kept strawberries on the plant longer, making them sweeter and bigger — some even as big as Dover, Fla.-based Parkesdale Farms grower Matt Parke's hand.
Southeast berries feel the cold weather, import competition

In early February, farmworkers started trickling into the parking lot from the strawberry field to take their lunch break at Parkesdale Farms, Dover, Fla.

Wish Farms adds growing operation in Oxnard

Plant City, Fla.-based Wish Farms has established a growing operation in Oxnard, Calif.

U.S. fresh exports slip in 2020, USDA reports

The value of U.S. apple exports fell 11% in 2020, but government trade statistics show that orange exports increased in value by 8%.

Amelia Freidline
Why strawberries are the sweethearts of Valentine’s Day

Why is it that we so closely associate Valentine’s Day with strawberries? I mean, sure, the fruit is sweet. It’s beautiful. It’s red. It’s more or less heart-shaped.

Why Southern California's strawberry acreage is slipping
Why Southern California's strawberry acreage is slipping

The Southern California strawberry scene has undergone a major transformation during the past couple of decades.

New strawberry varieties in the works for Southern California growers
New strawberry varieties in the works for Southern California growers

Southern California growers soon may have access to some new strawberry varieties.

Strawberries take the cake — or No. 1 — on PMG

Pummelos were finally knocked from their weeks-long run at No. 1 when strawberries took the top spot on PMG the week of Jan. 25.

Oppy continues research with strawberry technologies

Oppy is set to conduct two independent trials exploring the viability of new technologies that aim to further advance strawberry production practices by offering solutions to persistent issues faced by the industry.

California strawberry supplies tight for Valentine’s Day
California strawberry supplies tight for Valentine’s Day

Until Jan. 19, Southern California was enjoying an ideal strawberry season.

Amy Sowder
Top 4 kitchen gadgets for fresh produce

We haven’t had any opportunities to grab booth swag at in-person trade shows in almost a year, but there are a few produce gadgets I’ve held onto from shows in years past.

Tropical fruits and staple favorites rejoin PMG top 20

Pummelo, oranges and strawberries carried the top three spots on PMG for the third week in a row, while lettuce rose three places to No. 4, and apples gained four spots to complete the top 5.

Garlic and grapes make a comeback in PMG top 20

Pummelos, oranges and strawberries maintained the top three spots on PMG the week of Jan. 11, but mandarins rose from No. 11 the previous week to No. 4, and cabbage, previously No. 12, moved up to the No. 5 spot.

Florida ag commissioner comments on strawberry, bell pepper imports
Florida ag commissioner comments on strawberry, bell pepper imports

Today, Florida Agriculture Commissioner Nikki Fried offered formal comment to the U.S. International Trade Commission on two investigations into imports of strawberries and bell peppers into the American market.

Strawberries catch eyes on PMG

Pummelos and oranges maintained the top two spots on PMG the first week of January, but strawberries rejoined the list at No. 3.

Recent strawberry, blueberry, raspberry news and insights
Recent strawberry, blueberry, raspberry news and insights

Stay up to date on all the recent berry news and insights here.

Group forms to push back on blueberry imports investigation

The Blueberry Coalition for Progress & Health, a group that includes domestic blueberry importers and foreign grower groups, has formed to oppose limitations on imports of the berries.

CBD oil could extend strawberry shelf life
CBD oil could extend strawberry shelf life

Cannabidiol oil applied to strawberries can extend the berry’s shelf life, according to research published in ScienceDirect from University of South Florida scientists.

Florida weather results in ‘next-level’ strawberry quality
Florida weather results in ‘next-level’ strawberry quality

“When we have cooler years, the berry quality is a lot sweeter and firmer...this year’s quality of fruit is going to be next-level. Hopefully, the market will prevail, and everyone is happy, COVID notwithstanding.”

Strawberries for the holidays

Bobalu, LLC is seeing better days ahead as the year of 2020 ends with all the uncertainty it has created.

California's Oxnard strawberry crop starts with positive outlook

California Giant Berry Farms strawberry growers are looking forward to the start of the year with volumes ramping up in California, Mexico, and Florida. 

Sambrailo's service expands across all fruits and vegetables

Nearing a centennial anniversary in agricultural packaging, the team at Sambrailo has built a legacy in the industry known for service and being the pioneers of innovative packaging solutions.

Wish Farms is adding strawberry acreage in Florida. Pictured are Chris Parks (from left), farm manager; Tyrell Pierson, food safety manager; and Kane Hannaford, assistant farm manager.
Wish Farms adds strawberry acreage in Florida

Berry grower and marketer Wish Farms, Plant City, Fla., is adding strawberry acreage in Florida.

White strawberry by University of Florida introduced to U.S. market

For the first time, a white strawberry that smells a bit like a pineapple will go to market in the U.S.

RC Jones (center), managing member of Bobalu Berry Farms, with workers Guillermo and Eva, who won cars at the company's end-of-season celebration for strawberries.
Bobalu Berry Farms celebrates end of strawberry season

Bobalu Berry Farms hosted an employee celebration to mark the end of the 2020 fresh strawberry season in Santa Maria.

Driscoll’s, Plenty execs to discuss strawberry partnership

Executives from Driscoll’s and Plenty will discuss the collaboration between the companies with the indoor vertical farming firm growing Driscoll’s strawberries.

Strawberry, bell pepper imports next up for trade investigations
Strawberry, bell pepper imports next up for trade investigations

U.S. Trade Representative Robert Lighthizer is asking the International Trade Commission to monitor and investigate imports of strawberries and bell peppers, following requests by Florida groups.

Wish Farms brand refresh includes label, website, app updates
Wish Farms brand refresh includes label, website, app updates

Berry grower-marketer Wish Farms, Plant City, Fla., is refreshing its brand with a new look for packaging, new label messaging, updated website and a smartphone app.

Berry People adds Peruvian partnerships

Berry People, a year-round, full-line shipper of branded organic and conventional strawberries, raspberries, blueberries, blackberries and avocados, recently secured partnerships with growers in Peru.

Mucci Farms unveils 200-acre expansion plan in U.S., Canada
Mucci Farms unveils 200-acre expansion plan in U.S., Canada

Greenhouse grower Mucci Farms, Kingsville, Ontario, has plans for massive expansion of facilities in the U.S. and Canada in the next two years.

Plenty raises $140 million in investments

Indoor grower Plenty Unlimited Inc., which markets under the Plenty brand, has $140 million more to grow its business.

Driscoll’s inspires berry lovers in Sweetness Worth Sharing campaign

Watsonville, Calif.-based Discroll’s is capturing authentic family “slice of life” moments with the launch of its Sweetness Worth Sharing promotion.

A propagation space for indoor agriculture company Plenty.
Driscoll’s and Plenty agree to grow strawberries indoors

Driscoll’s and indoor vertical-farming company Plenty Unlimited Inc. have announced a joint development agreement to grow Driscoll’s proprietary strawberries year-round in Plenty’s vertical indoor farms. 

Trio of Wow strawberries from Mastronardi in high demand

Mastronardi Produce, Kingsville, Ontario, is seeing high demand for Dreamberry, Pearberry and Lolliberry strawberries.

Markon strawberries available in recyclable cardboard packaging
Markon strawberries available in recyclable cardboard packaging

Markon Cooperative, Salinas, Calif., is offering foodservice operators a new cardboard clamshell for strawberries that’s fully recyclable.

Giddings Berries USA opens California office
Giddings Berries USA opens California office

Global conventional and organic berry supplier Giddings Fruit has opened an office in Monterey, Calif., through its subsidiary, Giddings Berries USA.

Bobalu Berries focuses on the past, future with website

Bobalu Berries, Oxnard, Calif., has launched a website that focuses on the 60-year history of the family firm, as well as the vision of the future from managing partners Bobby and RC Jones.

California Giant hires Alan Ediger as VP of sales, Jay Brown as CFO

California Giant Berry Farms has hired Alan Ediger as vice president of sales and Jay Brown as chief financial officer.

Bobalu Berries adds Jonathan Sparks in sales
Bobalu Berries adds Jonathan Sparks in sales

Jonathan Sparks has joined Oxnard, Calif.-based Bobalu Berries’ sales team.

Apples, potatoes, nuts and strawberries are the leading specialty crops receiving assistance via direct payments from the Coronavirus Food Assistance Program, according to the USDA.
Hurricane Laura extends CFAP payments in Texas, Louisiana

The U.S. Department of Agriculture has extended application deadlines for the Coronavirus Food Assistance Program for farmers and ranchers in Texas and Louisiana affected by Hurricane Laura.

2020 Fresh Trends Data: strawberries

Read the 2020 Fresh Trends Data on strawberries!

California strawberry group releases COVID-19 safety videos
California strawberry group releases COVID-19 safety videos

The California Strawberry Commission, Watsonville, has released a series of training videos to remind agriculture workers of steps to take to remain safe in fields and at home.

California Giant supplier Satsuma Farms hits sustainability goal
California Giant supplier Satsuma Farms hits sustainability goal

Satsuma Farms, Watsonville, a supplier to California Giant Berry Farms, has become the first strawberry Growers to receive Sustainably Grown certification from SCS Global Services.

Sun Belle acquires Texas facility for berry distribution
Sun Belle acquires Texas facility for berry distribution

Berry company Sun Belle Inc. is acquiring CoolHouse Distribution Center LLC, in Laredo, Texas.

Recent strawberry news

Here's the latest strawberry news from The Packer!