Avocados From Mexico teams up with Jesse Palmer to help football fans host a 'Better Bowl'

Avocados From Mexico, a top-selling avocado brand in the U.S., is kicking off its national shopper marketing campaign ahead of the 2024 Super Bowl.

This year, Avocados From Mexico is partnering with football, food and reality TV star Jesse Palmer to encourage shoppers to host a "Better Bowl" — a game-day viewing party made better with plenty of guac, according to a news release.

With nearly 2.5 billion pounds of avocados imported from Mexico annually, the Big Game remains the No. 1 occasion where avocados and guacamole are served and prepared, the release said.

In fact, for the last five years, retailers have seen an average 16% lift in EQ (equalized) volume the week of the Big Game, the release said.

Avocados increase basket size during the Big Game by an average of $45, according to the release.

The campaign includes QR codes on in-store displays that shoppers can follow for chances to win exciting prizes, including cash back on avocado purchases and exclusive autographed items, the release said. As part of the promotion, shoppers will find hosting ideas and party tips from Palmer along with game-winning guac recipes for Big Game celebrations.

"My favorite way to enjoy the Big Game is with family and friends, so I love hosting a Big Game viewing party every year," Palmer said in the release. "No game day celebration in my house is complete without guac, which is why I'm excited to be teaming up with Avocados From Mexico to help fans host Better Bowl watch parties with fresh guacamole!"

Retailers are encouraged to sign up now for their free Big Game attention-getting merchandising displays featuring Jesse Palmer, available while supplies last, to bring the program to customers and take in-store excitement to the next level, according to the release.

"It's no secret that guac and football are a match made in heaven," Stephanie Bazan, senior vice president of commercial strategy and execution for Avocados From Mexico, said in the release. "Guacamole is, after all, the number one use for avocados and there is nothing like serving a perfect bowl of guac at any Big Game viewing party. That's why we're excited to team up with the ultimate host, Jesse Palmer, to inspire shoppers to host a Better Bowl with guacamole made with fresh Avocados From Mexico."

Beginning in January, the program will remind shoppers why Avocados From Mexico are a top-scoring Big Game snack through:

• Exciting prizes — After purchasing four avocados, shoppers can spin the virtual wheel for a chance to win signed footballs from Jesse Palmer and other great prizes.
• Big Game savings — Consumers can get $1 back when they purchase four avocados.
• Free Big Game-themed in-store merchandising and POS kit solutions — Merchandising and POS kits are available while supplies last.

Interested retailers should contact their Avocados From Mexico regional director or visit avocadosfrommexico.com/shopper for more details and information on how to order free materials.