Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
The Avocado Conference 2026
Hilton San Diego Bayfront Hotel
November 18 - 20, 2026
Driven by growing consumer demand for ready-to-eat avocados, ripening operations are moving closer to retail hubs to ensure consistency, efficiency and less retail shrink.
On track to hit its projected 330-million-pound crop milestone for the third consecutive year, the California Avocado Commission is helping retailers move the remaining 100 million pounds of summer fruit through highly customized, targeted marketing support.
Fresh avocados and blueberries from Peru took center stage earlier this month, when Avocados From Peru hosted an exclusive breakfast aboard the USS Arlington during America’s 250th Anniversary Maritime Celebration in New York Harbor.
As the government prepares to renegotiate USMCA, the California Avocado Commission has launched an advocacy campaign calling for a seasonal tariff rate quota on Mexican imports from March through September, aimed at preventing oversupply and protecting the viability of domestic growers.
As U.S. avocado consumption climbs, the industry is increasingly leveraging imports from Peru to diversify supply chains and secure a consistent, year-round market supply during peak summer months.
President and CEO Xavier Equihua reveals how targeted digital coupons, retail media and synchronized demand-generation tactics help drive sales and engagement at retail.
The Peruvian Avocado Commission is targeting long-term growth in the Midwest, where Avocados From Peru has been named the “Official Avocado” of the Cincinnati Reds, a sports-centric marketing strategy aimed at tapping into an underserved market with “tremendous potential” to attract new consumers.
The campaign combines retail promotions, sports partnerships, consumer sweepstakes, media integrations, experiential marketing and community engagement programs designed to drive avocado consumption throughout the peak summer season.
Soccer fans can get in on the action with a special offer on thematic Avocados From Mexico bags to celebrate the global sporting event being hosted in North America.
Despite driving billions in annual sales and averaging an astonishing 92 shopping trips a year, the powerful Hispanic demographic is pulling back from fresh produce — and industry experts are sounding the alarm on how retailers must change to win them back.
The acquisition of Calavo Growers for $26.05 per share unites two major North American avocado and fresh produce companies into a stronger, vertically integrated global network.
With the clearance, the companies report the merger’s closing is expected to take place May 28.
The initiative is designed to strengthen demand for locally grown, high-quality avocados through targeted incremental marketing activities leading directly up to June and throughout the month, says the California Avocado Commission.
With five weeks still left in the season, Mexico has smashed its avocado volume records — and grower-packer-shipper GLC Cerritos has scaled up its operations, riding a wave of unprecedented U.S. supply and demand.
Avocados from Peru’s San Diego event is one of three Guac Off activations planned across the U.S. this year, each designed to engage consumers in key markets during peak season.
Retailers can capitalize on 2026 AHA dietary guidance by positioning the hass avocado as a smart fat swap for consumers, leveraging peer-reviewed research to turn heart-health science into a simple, plant-based shopping solution.
Avocados From Mexico is celebrating a historic 3% increase over the company’s 2023 record-breaking imports by partnering with actor Diego Boneta to launch a bold new guac collection and a Guaco Truck pop-up in New York City.
From the first female board chair to global power players, the BOLD program is transforming the avocado industry’s next generation into high-stakes directors, securing the future of one of the world’s favorite superfoods.
The 2026 Viva Fresh Expo in San Antonio shattered attendance records, drawing nearly 2,900 industry professionals to a sold-out show floor. The event solidified its position as a premier produce hub, spotlighting major trends across the Tex-Mex corridor.
According to the Avocado Institute of Mexico, this announcement marks new progress towards the Mexican avocado industry’s sustainability goals.
The Peruvian Avocado Commission recognized the industry pioneers for their decades of visionary leadership and instrumental roles in establishing Peru as a premier global avocado supplier.
With strong volume anticipated, the avocado supplier says strategic programs and seasonal storytelling will help drive category performance.
Industry experts emphasize that winning Cinco de Mayo 2026 requires a complete-solution approach, leveraging high-impact cross-merchandising, perfect ripeness and a strategic two-week promotional window.
While just last year the Hass Avocado Board achieved a history-making market milestone, Gwen Jackimek isn’t looking back as she steps into this leadership role ready to drive future growth.
Rachael Kimball Laenen, a fourth-generation avocado farmer and the first female board chair for the California Avocado Commission, shares her vision for building a strong future for the next generation.
With some of the highest production and land costs in the world, California’s avocado growers aren’t looking to compete with imports on price. Instead, they focus on the highest quality and a premium eating experience.
The latest challenge facing California’s avocado industry is an aggressive, invasive pest that feeds on the underside of avocado leaves, causing yellow spots that turn brown and necrotic, ultimately threatening yields.