The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer.
EASTERN WASHINGTON — For a company that took 21 years to release its first product to consumers, Okanagan Specialty Fruits Inc. is moving rapidly with expansion plans.
New York Apple Sales works with nine packinghouses in New York and several have seen new investment this year, said Jim Allen, vice president of marketing for the Glenmont, N.Y.-based company.
Preparations for the launch of the highly touted Cosmic Crisp apple have begun, and the industry is building an expansive marketing campaign around the fruit.
Sun Orchard Fruit Co., Burt, N.Y., will offer more Pazazz apples this year, said Tim Mansfield, sales and marketing director with the Burt, N.Y.-based company.
Vancouver, British Columbia-based The Oppenheimer Group expects to see a 50% increase in volume of its conventional Envy apples this season, giving the branded variety year-round availability.
If you’re looking for a Washington apple, you’ve got a lot of options. Branded apples seem to be the trend among Washington grower-shippers, with many companies promoting proprietary or managed varieties.
It will be a few years before Stemilt Growers LLC uses robots to actually pick its apples, but meanwhile the company is using elevated platforms to make harvest more efficient.
Once again sparing U.S. apples, the government of India has delayed implementation of retaliatory tariffs related to U.S. import tariffs on steel and aluminum from India.
The Washington apple crop will be somewhat smaller than expected this year, but despite some setbacks, grower-shippers say plenty of good-quality fruit should be available.
Competing against a rapidly expanding group of managed, niche varieties and trendier varieties, some traditional or legacy Eastern apple varieties are getting weaker and weaker in the retail market, shippers believe.
The Michigan Apple Committee has created a retail dietitians’ kit to reach out to nutrition-minded consumers and is bringing back strategic partnerships to spread the word about Michigan apples.
Alisha Albinder Camac, operations manager and a fourth-generation family member at Hudson River Fruit Distributors, Milton, N.Y., has joined the U.S. Apple Association’s board of directors.
New York Apple Sales Inc., Glenmont, N.Y., and Red Jacket Orchards, Geneva, N.Y., are joining their fresh marketing programs this season to provide more opportunities to customers.
The California apple crop isn't big, but growers promote their crop with gusto during their short marketing window, from early August into early September.
SweeTango apple growers are enlisting big names in promoting the apple this season, with Katie Couric and others using podcasts, YouTube, social media and other platforms to reach consumers.
SweeTango apple growers are enlisting big names in promoting the apple this season, with Katie Couric and others using podcasts, YouTube, social media and other platforms to reach consumers.
CHICAGO - While Europe’s apple crop is up big in 2018, the threat of heavy U.S. tariffs and sharply reduced production are dark clouds over the Chinese apple industry,
CHICAGO — The rise of online grocery sales and fast-changing consumer attitudes about healthy eating present both opportunities and challenges to fresh apple marketers.
CHICAGO — At 6% below the U.S. Department of Agriculture’s August forecast and down 6% from 2017 production, the 2018 apple crop is forecast to be 256.16 million cartons, according to the U.S. Apple Association.
CHICAGO — At 6% below the U.S. Department of Agriculture’s August forecast and down 6% from 2017 production, the 2018 apple crop is forecast to be 256.16 million cartons, according to the U.S. Apple Association.
Red delicious, once the shining example of how an apple should look, most likely will lose its No. 1 spot as the most-produced U.S. apple, to the gala variety.
FirstFruits Marketing of Washington has wrapped up the eighth year of its annual Take a Bite Out of Hunger program, partnering with retailers to donate 219,640 pounds of apples to local food banks.
