Latest News From Marketing Orders

Texas Onion Industry Wraps Up First-Ever Marketing Campaign
Texas Onion Industry Wraps Up First-Ever Marketing Campaign

The 2020 – 2021 Texas 1015 Sweet Onion (TX1015) marketing campaign has wrapped up for the season.

Marketing California avocados
Marketing California avocados

“July is part of peak California avocado season, with advertising and promotional support in full swing,” said Jan DeLyser, vice president marketing of the Commission.

Naturipe prepping for big volume
Naturipe prepping for big volume

With fruit from Oxnard, Santa Maria and Salinas-Watsonville, Naturipe Farms expects promotable supplies starting in early April and continuing through the summer.

South Florida avocado producers voted to continue marketing order
South Florida avocado producers voted to continue marketing order

The U.S. Department of Agriculture (USDA) today announced that producers of south Florida avocados voted to continue their marketing order program.

Feb. 20-26, 2021 — This week in produce marketing news
Feb. 20-26, 2021 — This week in produce marketing news

Don't miss this week's produce marketing news all in one place. Catch up on everything from new products and packaging design to marketing campaigns and more.

Feb. 13-19, 2021 — This week in produce marketing news

Don't miss this week's produce marketing news in one place. Catch up on everything from new products, packaging design, marketing campaigns and more.

Heliponix, a Purdue-affiliated startup that designs, distributes and supports direct-to-consumer, in-home greenhouses, has won a National Science Foundation Small Business Innovation research grant.
Feb. 8-12, 2021 — This week in produce marketing news

Don't miss this week's produce marketing news in one place. Catch up on everything from new products, packaging design, marketing campaigns and more.

Marketing in the Mid-Atlantic
Marketing in the Mid-Atlantic

Now is the time when the labels of the state-grown brands emerge: Delaware Grown, Maryland’s Best, Virginia Grown and Virginia’s Finest.

Commission adopts modular marketing approach
Commission adopts modular marketing approach

Xavier Equihua and the Washington, D.C.-based Peruvian Avocado Commission have earned a reputation for innovation when it comes to promoting avocados from Peru.

Dole whips up soft-serve treat contest

Dole is hosting a contest to celebrate the Dole Whip, a non-dairy treat featuring banana and pineapple.

Fresh Trends data — Marketing to the masses

The average American is driving food sales. It used to be that chefs drove the trends in foods and creating demand for lesser-known commodities that would eventually translate into more sales in supermarkets.

Consumer selection builds branding
Consumer selection builds branding

The transition from mom-and-pop stores to supermarkets and chain stores in the 1930s-40s gave consumers power—the power of choice.

Mini Munches demanded by Santa and elves

Santa Claus called and Pure Flavor answered.

USA Pears pairs with Sparkloft Media
USA Pears pairs with Sparkloft Media

Milwaukee, Ore.-based USA Pears has selected Sparkloft Media to manage their social media efforts.

Vanguard International launches new campaign
Vanguard International launches new campaign

Vanguard International Group has two new marketing campaigns for Vanguard International and Vanguard Direct business units.

Arkansas produce marketers ready for this season’s crops
Arkansas produce marketers ready for this season’s crops

Ample rain and cool nights have characterized spring weather, but Arkansas produce marketers say they expect 2019 crop prospects to be solid this year.

USDA finally allows for cranberry diversion

Finally approving a Cranberry Marketing Committee recommendation made more than a year ago, the USDA has issued a rule that will limit what growers can sell in 2018-19 in an effort to prop up prices.

California Strawberry Commission kicks off promotions
California Strawberry Commission kicks off promotions

The Watsonville-based California Strawberry Commission has kicked off a number of programs this season to encourage consumption of California strawberries.

Ross Johnson, global marketing manager – retail for Potatoes USA, said China has been a tough competitor in Malaysia, where it markets its product as “Australian.”
Potatoes USA shows export gains

DENVER – Despite the uncertainty with international trade, potato exports see significant gains.

Potatoes USA director of marketing programs Kim Breshears and chief marketing officer John Toaspern outline FY19 domestic marketing plans at the board’s annual meeting March 13.
Potatoes USA looks to build on No.1 vegetable status

DENVER – There are consumers who love potatoes, and Potatoes USA’s fiscal year 2019 will target them.

Industry consolidation pares size of onion committee
Industry consolidation pares size of onion committee

Industry consolidation is causing the U.S. Department of Agriculture to propose reducing the number of members on the South Texas Onion Committee.

Mango board seeks nominations
Mango board seeks nominations

The National Mango Board is seeking nominations for six members for three-year terms starting in January 2019.

USDA appoints Hass Avocado Board members
USDA appoints Hass Avocado Board members

The Hass Avocado Board has a new executive committee, following the U.S. Department of Agriculture’s new board member appointments.

USDA names new Hass Avocado Board members
USDA names new Hass Avocado Board members

The U.S. Department of Agriculture has named 12 members of the Hass Avocado Board.

<p>W.J. Grimes Vidalia onions</p>
Vidalia Onion Hall of Fame member dies

W.J. Grimes, one of the original growers in the Vidalia onion deal, died Nov. 3 at the age of 84.

<p>Avocados From Mexico Culinary Center</p>
Avocados From Mexico opens culinary center

Avocados From Mexico has created a culinary center to host its Avo University and foodservice and retail guests.

Washington cherry industry votes to continue marketing order
Washington cherry industry votes to continue marketing order

Washington sweet cherry growers have voted to continue their federal marketing order.

June vote set for Washington potato marketing order
June vote set for Washington potato marketing order

A referendum is scheduled for June on the continuation of the federal marketing order for Washington potatoes.

Organic promotion order proposal finds fans, critics and undecided
Organic promotion order proposal finds fans, critics and undecided

The U.S. Department of Agriculture's proposed nationwide research and promotion order for organic products found fans, critics and the undecided.