The U.S. Department of Agriculture will conduct a referendum Feb. 14 to March 4, 2022, on the proposed changes to the California desert grape marketing order.
“July is part of peak California avocado season, with advertising and promotional support in full swing,” said Jan DeLyser, vice president marketing of the Commission.
With fruit from Oxnard, Santa Maria and Salinas-Watsonville, Naturipe Farms expects promotable supplies starting in early April and continuing through the summer.
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Xavier Equihua and the Washington, D.C.-based Peruvian Avocado Commission have earned a reputation for innovation when it comes to promoting avocados from Peru.
The average American is driving food sales. It used to be that chefs drove the trends in foods and creating demand for lesser-known commodities that would eventually translate into more sales in supermarkets.
Ample rain and cool nights have characterized spring weather, but Arkansas produce marketers say they expect 2019 crop prospects to be solid this year.
Finally approving a Cranberry Marketing Committee recommendation made more than a year ago, the USDA has issued a rule that will limit what growers can sell in 2018-19 in an effort to prop up prices.
The Watsonville-based California Strawberry Commission has kicked off a number of programs this season to encourage consumption of California strawberries.