Latest News From Mushrooms

Foodservice, retail trends help crop value mushroom

While production of mushrooms in the U.S. was slightly down in 2017-18, sales hit an all-time high, at $1.23 billion, buoyed by per-pound increases for fresh and processed, agaricus and specialty mushrooms.

James Beard ‘Blend’ winners use variety of mushrooms, meats
James Beard ‘Blend’ winners use variety of mushrooms, meats

With more than 350 entries from restaurants, and 250,000 votes from consumers, the 4th Annual Blended Burger Project competition was tough this year.

Mushrooms break sales records across the board

While overall production of mushrooms in the U.S. was slightly down in the 2017-18 season, sales hit an all-time high for the crop, at $1.23 billion, buoyed by per-pound increases across the board.

Mushrooms break sales records across the board
Mushrooms break sales records across the board

While overall production of mushrooms in the U.S. was slightly down in the 2017-18 season, sales hit an all-time high for the crop, at $1.23 billion, buoyed by per-pound increases across the board.

Mushrooms Marketing 2018 business updates

Catch up on the latest updates from companies and associations involved in the fresh mushroom sector.

Monterey Mushrooms is one of the companies that is promoting a retail pack of finely diced mushrooms ready to be used with ground meat, as consumer awareness of The Blend continues to grow.
The Blend makes inroads at retail

The Blend — mixing chopped mushrooms and ground meat — has established a foothold in foodservice outlets. Now, marketers say, it is helping make their jobs easier in retail produce departments.

September is Mushroom Month: prepare to be bowled over

With the U.S. Department of Agriculture proclaiming September as National Mushroom Month, the Mushroom Council is promoting bowls as a meal option from breakfast to dinner.

Mushroom supply holds steady as summer ends

Mushroom marketers expect to have plenty of product on hand for the rest of the summer and into the fall season — and, perhaps, beyond.

September is Mushroom Month: prepare to be bowled over
September is Mushroom Month: prepare to be bowled over

With the U.S. Department of Agriculture proclaiming September as National Mushroom Month, the Mushroom Council is promoting bowls as a meal option from breakfast to dinner.

Oakshire Mushroom adds sales manager
Oakshire Mushroom adds sales manager

Oakshire Mushroom Farm Inc., Kennett Square, Pa., has hired Mark Kreiner as sales manager.

Blue Apron debuts blended burger
Blue Apron debuts blended burger

A meat-and-mushroom burger developed by Blue Apron and the James Beard Foundation is available to order for a limited time.

Giorgio launches Blendabella blogger recipe contest
Giorgio launches Blendabella blogger recipe contest

Giorgio Foods wants food bloggers to mix some mushrooms up in the kitchen this season with its Blendabella Summer Blogger Recipe Challenge.

G’s Fresh Mushrooms receives sustainability award
G’s Fresh Mushrooms receives sustainability award

British mushroom grower G’s Fresh Mushrooms received the Fresh Produce Consortium’s Fresh Award for CSR Excellence for its introduction of the molded pulp punnet for mushrooms.

Monterey Mushrooms launches sweepstakes
Monterey Mushrooms launches sweepstakes

Another mushroom grower-shipper is running a summer grilling-themed sweepstakes, with Monterey Mushrooms launching a two-month promotion.

Giorgio’s portabella jerky hits on hot trends
Giorgio’s portabella jerky hits on hot trends

If the feedback at the Summer Fancy Foods Show is any indication, Giorgio Foods has hit on a winning idea with Savory Wild Portabella Jerky.

A secondary sticker on packs of To-Jo mushrooms tells consumers about a summer grilling sweepstakes in partnership with Weber Grills.
To-Jo Mushrooms kicking off grilling sweepstakes

To-Jo Mushrooms is launching its two-week Summer Grilling Sweepstakes, in partnership with Weber Grills, June 30.

A retail summer grilling promotion features a cross-promotion between veal and mushrooms, a partnership between the Mushroom Council and the Beef Checkoff.
Mushroom Council, Beef Checkoff partner for grilling promotion

For a fourth year, the Redwood Shores, Calif.-based Mushroom Council and the Centennial, Colo.-based Beef Checkoff are partnering for a summerlong veal grilling promotion at retail.

Monterey Mushrooms debuts new label look
Monterey Mushrooms debuts new label look

Monterey Mushrooms has redesigned the labels for all of its fresh mushrooms.

Ostrom Mushrooms has secured $45 million to fund an expansion project.
Ostrom Mushroom secures funding for production facility

Ostrom Mushroom Farms LLC has secured $45 million in financing to build a composting and production facility in Sunnyside, Wash.

Sponsored
Penn State University developed non-browning mushrooms through CRISPR technology. University of Florida researchers are conducting a program to inform consumers about the different levels of genetic engineering used on different crops.
Gene editing focus of University of Florida consumer education

Backed by a $466,000 U.S. Department of Agriculture grant, agricultural scientists at the University of Florida are educating consumers on genetically modified foods so they can make informed decision at grocery stores.

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To-Jo takes mushrooms into the classroom
To-Jo takes mushrooms into the classroom

To-Jo Mushrooms, Avondale, Pa., kicked off its #GrowingFutures educational program April 11 at the Assumption BVM School in Avondale.

These five burgers won the 2017 Blended Burger Project competition.
Registration open for 2018 Blended Burger Project

The James Beard Foundation has tweaked its Blended Burger Project competition format as it gears up for the fourth annual showdown this summer.

Packer Insight — Mislabeled veggies plus 'shrooms and limes

National editor Tom Karst and staff writer Ashley Nickle review the big stories of the week, including Mexican produce labeled as Canadian and high demand for mushrooms and limes.

Mushrooms are in high demand, according to an industry organization.
Mushroom demand outpacing supply

The American Mushroom Institute reports that producers are scrambling to keep up with growing demand for their product.

Canadian company Highline Mushrooms has expanded its conventional and organic offerings with the purchase of Prairie Mushrooms.
Highline purchases Western Canada mushroom grower

Highline Mushrooms, Leamington, Ontario, has purchased Western Canada grower-shipper Prairie Mushrooms.

Shannon Garcia will be promoting Monterey Mushroom's Let's Blend, a mix of finely diced mushrooms and flavorings.
Blogger promotes Let’s Blend for Monterey Mushrooms

To promote its new finely diced mushroom product, Monterey Mushrooms is partnering with a social media influencer who’s a pediatric dietitian and food blogger.

Amelia and Ashley get ready to test out the new Signature Slinger burger from Sonic. The burger has a patty that is about 25% chopped mushrooms.
Packer Review — Amelia and Ashley test out the new Sonic Slinger

Designer Amelia Freidline and staff writer Ashley Nickle test out the new Signature Slinger from Sonic, which developed with the Mushroom Council a burger patty that is about 75% meat and 25% mushrooms.

Sonic is rolling out Signature Sliders, the burger with a meat-mushroom mix, at all 3,500 U.S. locations.
Sonic slings mushroom-meat blend burgers at all U.S. locations

After successful market testing, Sonic Drive-In’s blended mushroom burger, dubbed the Signature Slinger, will be available at the company’s 3,500 U.S. locations for seven weeks.

<p>Mushroom Crumble Gourmet's Finest</p>
Gourmet’s Finest to launch Mushroom Crumble

A new value-added product will soon be available from Kennett Square, Pa.-based Gourmet’s Finest Mushroom Co.

Monterey Mushrooms' Let's Blend diced mushroom product comes in three flavors.
Monterey Mushrooms showcases Let’s Blend, releases e-cookbook

Monterey Mushrooms Inc., Watsonville, Calif., plans to showcase its Let’s Blend diced mushroom line at the Southeast Produce Council’s Southern Exposure event, March 1-3 in Tampa, Fla.

Ostrom Mushroom Farms plans to move production from its Bellingham farm, and eventually from its Olympia farm, to a new farm going up this year in Sunnyside, Wash.
Mushroom Marketing business updates

Catch the latest news from companies and industry groups featured in The Packer's Mushroom Marketing profile.

While packaged mushrooms likely stay fresh longer than bulk, many consumers still prefer choosing their own mushrooms in the exact amount they need, marketers say.
Mushrooms steadily rise in retail, foodservice

Mushroom marketers are optimistic about their ability to steadily increase mushroom sales at retail and foodservice.

The Mushroom Council's refreshed consumer website boasts lots of photos and videos.
Mushroom Council launches new website

The Mushroom Council has launched a new consumer website — MushroomCouncil.com, replacing MushroomInfo.com.

Consumers warming up to specialty mushrooms

North American consumers are increasingly interested in specialty varieties of mushrooms, with positive experiences at foodservice often leading to retail sales.

Maintaining an adequate labor force is a top concern for mushroom grower-shippers.
Post-holiday mushroom supplies improve

A “normal” Thanksgiving-Christmas sales period now behind them, U.S. mushroom marketers say supplies look good for the winter.

The Mushroom Council is enlisting the help of culinary ambassadors in its "I'm a Blenditarian Because..." campaign through 2018. Dietitian and wellness advocate Katie Cavuto is the ambassador for January.
Mushroom Council showcases ‘blenditarians’

The Mushroom Council wants to know more about why cooks choose to blend mushrooms with meat.

South Mill Mushrooms merges with Champ’s
South Mill Mushrooms merges with Champ’s

Kennett Square, Pa.-based South Mill Mushrooms and Canadian producer Champ’s Mushrooms have joined forces.

Blended Burger Project winners announced
Blended Burger Project winners announced

The five top chefs in the 2017 Blended Burger Project — featuring burgers made from a mushroom/meat blend — will cook and serve their recipes Jan. 23 during the Blended Burger Bun’anza at the James Beard House.

Organic produce sales topped $5 billion in 2016, according to IRI/Freshlook Marketing data. The Nunes Co. contributed to that volume with its 35 Foxy Organic items, including broccoli (shown here), marketed under the Foxy Organic label, says Doug Classen, vice president of sales.
Organic produce sales still on the rise

The organic produce category continues to show significant growth.

…And a portabella in a pear tree
…And a portabella in a pear tree

Mushroom lovers across the country received extra Christmas gifts through a Monterey Mushrooms contest.

<p>Highline Mushrooms organic medleys</p>
Highline Mushrooms wins new product award

Riding on consumer interest in convenience-driven produce packs and meal kits, Highline Mushrooms won the Best New Product award for its sliced organic mushroom medleys at the New York Produce Show last week.

USDA names Mushroom Council members
USDA names Mushroom Council members

The U.S. Department has named three new members to the nine-member Mushroom Council.

Giorgio Fresh executive vice president to retire
Giorgio Fresh executive vice president to retire

Brian Threlfall, executive vice president of sales and marketing for Giorgio Fresh Co., plans to retire at the end of the year.

To-Jo raises $1,650 for breast cancer support
To-Jo raises $1,650 for breast cancer support

To-Jo Mushrooms Inc.’s September and October Save the Ta-Ta’s campaign raised $1,650 for The Pennsylvania Breast Cancer Coalition.

Monterey Mushrooms blends it up at Fresh Summit
Monterey Mushrooms blends it up at Fresh Summit

Capitalizing on the trend of mixing chopped mushrooms with ground meat — known as “blending” — Monterey Mushrooms plans to introduce a new product line called Let’s Blend at the PMA's Fresh Summit.

Monterey Mushrooms donates to hurricane relief
Monterey Mushrooms donates to hurricane relief

Employees at Watsonville, Calif.-based Monterey Mushrooms’ growing operations in the U.S. and Mexico raised more than $26,000 for hurricane relief efforts in Texas, Florida, Puerto Rico and the Caribbean.

Mushrooms Marketing business updates

Catch up on businesses involved in growing, shipping and marketing fresh mushrooms.

Monterey Mushrooms partners with The Produce Mom
Monterey Mushrooms partners with The Produce Mom

Monterey Mushrooms has partnered with The Produce Mom, the first mushroom grower to do so.

James Beard Foundation launches mushroom burger blend contest
James Beard Foundation launches mushroom burger blend contest

Restaurants nationwide can register to take part in JBF's summer competition to blend mushrooms with meat for burgers.