Latest News From Avocados

Most consumers still prefer to select their avocados from a bulk display at the supermarket, but an increasing number of shoppers are opting for the convenience of bagged fruit.

Avocados From Mexico is aiming to reach younger consumers by promoting its fruit at popular music festival South by Southwest in Austin, Texas.

California growers expect to ship about 200 million pounds of avocados between now and August, about half as much as they moved in 2016, according to the Irvine-based California Avocado Commission.

Despite a challenging period for fresh avocados, Santa Paula, Calif.-based Calavo Growers Inc. reported double-digit income growth for the quarter ending Jan. 31.

Oxnard, Calif.-based Mission Produce has promoted Brent Scattini to vice president of sales and marketing.

Avocados are more than a big deal. And they aren't finished yet.

The Hass Avocado Board is conducting a call for nominations for open board positions.

(UPDATED March 1) Strong avocado market conditions in February are likely to persist through the summer amid reports of lower than expected volume from Mexico and reduced volume of California fruit.

Temecula, Calif.-based Eco Farms will soon be selling avocados under its new Ahhh-vocado brand.

In March, Avocados From Mexico is joining dietitians in Canada to promote healthy eating during Nutrition Month.

The World Avocado Organization is setting its sights on expanding avocado demand in Europe and the United Kingdom.

The U.S. Department of Agriculture has extended the comment period through mid-March for a proposed rule to allow Colombian hass avocados into the U.S.

Avocados From Mexico is keeping its focus on sports fans as it moves into its next marketing campaign. AFM's had marketed with football in mind leading up to the Super Bowl but now has turned its attention to the

Mission Viejo, Calif.-based Hass Avocado Board and the American Heart Association have launched a heart-healthy recipe contest.

If you need to burn the lunch hour surfing the web, check out Google Trends for some gee whiz insights.

The California Avocado Commission has a comprehensive recipe database for foodservice operations looking to enhance their menu options.

Avocados from Mexico teases its Super Bowl ad.

Avocados From Mexico has released its one-minute, 39-second commercial spot that will air during the Super Bowl.

Avocados from Mexico has released a video it describes as a teaser for a 30-second ad that will air during the Super Bowl.

Retail sales of fresh avocados peak in the third fiscal quarter, particularly among the most frequent avocado shoppers, according to a new study from the Mission Viejo, Calif.-based Hass Avocado Board.

Chipotle Mexican Grill is partnering up with Avocados From Mexico to bring customers an online gaming experience that rewards the user with free chips and guacamole.

There won't be any bump in Mexico avocado shipments from the state of Jalisco to add supply of fruit for Feb. 5 Super Bowl demand.

This year's California avocado volume will come in at a little more than half of 2016 production, and the California Avocado Commission's marketing will involve a "targeted" approach.

December's smartphone updates added avocado and kiwifruit to emoji choices.

The U.S. Department of Agriculture has reopened a comment period on its proposed rule to allow imports of Colombia avocados.

MegaMex Foods, Saginaw, Texas, has launched three new varieties of Wholly Guacamole to meet expanding consumer tastes for fusion flavors, said Jay Alley, vice president of sales.

Avocados contain higher amounts of folate and potassium - which pregnant and breastfeeding women often consume too little of - than other fruits and vegetables, according to research funded by the Hass Avoc

The California Avocado Commission plans to celebrate its 45th year as an exhibitor at the Produce Marketing Association's Fresh Summit convention with the unveiling of a new logo.

Mission Produce avocados will be sold online in China.

Avocado prices remain very high on lower volumes.

West Pak Avocado's West Pak Cares, a community involvement campaign, hosted a company-wide blood drive at the company's corporate offices in Murrieta, Calif.

Avocados From Mexico will take advantage of the increased consumer interest in avocados and guacamole this fall with three new promotions.

With the kickoff of NFL and college football in September, it should surprise nobody that avocado and guacamole sales are expected to rise, and they will, according to a news release from Avocados From Mexico.

Freshmax New Zealand is launching an avocado procurement and distribution model dubbed Avora, and Jim Tarawa has joined the company to help lead it.

Exporters of Mexican avocadoes are taking steps to ensure fruit is grown in an environmentally responsible manner.

Chilean avocado growers are expected to produce more fruit this season, but volume exported to the U.S. should be about the same as last year, said Karen Brux, managing director of the San Carlos, Calif.-based Chilean Av

Eco Farms supplied about 120 pounds of fresh avocados used to make avocado ale at the fourth annual Avocado Festival Aug. 14 in Los Angeles.

The year is off to a good start for avocado lovers, growers and importers, and, if last year is any indication, fall could be even better.

Mission Produce co-hosted an avocado industry event in China.

A year ago, California avocado growers were anticipating an El Niño condition that would bring heavy rainfall that could last several months and, they hoped, put a dent in the drought that had plagued the state for at

Avocados have become synonymous with guacamole, a product that is not exactly new to the culinary scene.

The Mission Viejo, Calif.-based Hass Avocado Board has commissioned nutrition research into the role of avocados and infants and has found that health professionals increasingly are recommending the fruit to help consume

The San Carlos, Calif.-based Chilean Avocado Importers Association has adopted a new logo, changing from "Avocados from Chile" to "Chile Avocados," said Karen Brux, managing director.

Avocado sales to the foodservice segment just keep growing.

The California Avocado Commission, Irvine, showcased its product to media, retailers and others with a weekend tour that included stops at an avocado packinghouse, a grove, and a nursery.

"It's been a mixed bag," is how Dana Thomas, president of Index Fresh Inc., Riverside, Calif., characterized the 2016 California avocado season as the deal entered its waning weeks.

Eden Prairie, Minn.-based Robinson Fresh continues to grow the avocado category under the Green Giant label with additions to its stickering and packaging capabilities, said Sergio Cordon, avocado commodity manager.

The Peruvian avocado category had a great season this year, said Xavier Equihua, president and CEO of the Washington, D.C.-based Peruvian Avocado Commission. He expects 2017 to be even better.

When it comes to promoting Avocados from Peru, Xavier Equihua often starts with classic marketing tactics and then transforms them into unique strategies.

Avocado importers expect to receive ample supplies of good-quality fruit out of Mexico as the summer flora loca crops winds down and the new aventajada crop gets up to speed.