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Throughout July, Wenatchee, Wash.-based Stemilt Growers is striving to ensure that premium Kyle’s Pick cherries are the impulse buy shoppers make.
The stores have good access to real-time data. They have an ability to get nearly minute-by-minute sales updates out of their systems.
There are a lot of sophisticated ways to try and estimate what an additional SKU will give you in sales based on competing items and gaps in the marketplace.
The first thing to look at is why tonnage is important. And it’s easy to forget about tonnage and think only about sales.
There are several different objectives that retailers are looking to satisfy through advertising.
Brighthouse Organics, San Antonio, a greenhouse vegetable brand launched in 2017, has more than doubled the number of items it offers.