Fresh produce dollar sales for the biggest holiday week of the summer totaled $1.54 billion, up 9% from 2019.

Promotora Agricola El Toro, a grower, packer and shipper with nearly 10,000 acres in Baja California, Mexico, has earned Equitable Food Initiative certification.

Dole Food Co. has partnered with Pixar film “Monsters Inc.” to launch recipes, serving suggestions, digital and social activations, family-friendly activities, trivia and influencer partnerships.

The National Watermelon Promotion Board, Winter Springs, Fla., is asking consumers to put their unique spin on the association’s recipes and carvings.

This doesn’t seem to be the year for New York state growers to experiment with the market. Instead, they’re playing it as safe as they can.

Adding a spark to a familiar pear variety, Wenatchee, Wash.-based Stemilt Growers is promoting the starkrimson red pear as the Sparkrimson.

Avocados continue to fare better when compared to year-ago numbers, but they’re lagging behind the same comparisons to the overall fresh produce.

A & A Organic Farms, Watsonville, Calif., has added organic French beans from Guatemala to its list of items.

The U.S. Department of Agriculture has appointed 12 new members to the Fruit and Vegetable Industry Advisory Committee.

Cucumbers held on to the No. 1 spot on PMG the week of July 6, but beans rose four places to No. 2, while okra stayed at No. 3.

Jac. Vandenberg Inc., Tarrytown, N.Y., will be marketing grapes under the Sunrays brand this winter and launching a new website for the brand.

North Bay Produce, Traverse City, Mich., has new packaging that emphasizes its logo and focuses on the fresh product inside.

Golden Sun Marketing, Mound Minn., has rebranded to GoldenSun Insights and introduced a redesigned website.

Homegrown Organic Farms has received Bee Better certification for Oregon blueberries.

I never thought I’d be the kind of parent who would purée whole, fresh vegetables and fruits for my baby’s first solid foods. That’s a rosy ideal relegated to those super-granola, Earth Mother types.

The COVID-19 crisis has not slowed demand for organic produce, and Albertsons executive Jim Donald sees “no ceiling” for the sector.

Well-Pict Berries, Watsonville, Calif., is offering a free digital retail kit to retailers to help them boost online berry sales.

The expansion of Lidl discount grocery stores into New York’s Long Island market spurred price-cutting by up to 15% from other retailers, a new study reports.

Potato and onion grower-shipper RPE, Bancroft, Wis., is adopting How2Recycle package labeling for Tasteful Selections products.

After being hard hit early in the coronavirus pandemic, the herb category seems to be bouncing back, some say with significant double-digit growth.