Vegetables

Ontario’s greenhouse sector — the largest concentration of greenhouse vegetable production in North America — is leveraging its scale to ensure that fresh no longer depends on the season, but rather the sophistication and sustainability of the indoor farm.
By diversifying into specialty crops and direct-to-consumer sales, the Thomas family is connecting the next generation to the soil and their community.
Exhibitors at the SEPC event are leveraging nutrition-focused marketing and expert-led education to revitalize the vegetable category.
Dave Armstrong steps into the role of president and CEO, while Sakata veteran Justin Davis moves to chief operating officer of vegetables.
The Packer recently connected with Danny Dumas, senior vice president of sales, marketing and product management for Fresh Del Monte, to learn how the Florida-based company sees the new food pyramid influencing the fresh produce department at retail and what the company’s pending acquisition of Del Monte assets means for its future.
Economic losses to specialty crops last year were on a level that can put farming operations out of business, with the American Farm Bureau Federation estimating billions in losses to almonds, apples, lettuce, potatoes, strawberries and blueberries alone.
From the surprising new power shopper to engaging Gen Z and millennials to redefining value in the produce department, The Packer’s Fresh Trends 2026 is packed with data and insights to help drive fruit and vegetable sales — starting with these seven opportunities.
Updated guidelines from USDA and HHS urge Americans to focus on protein, full-fat dairy, fruit and veggies and avoid processed foods.
From tomatoes to kale to cauliflower, companies in the market share what offerings they’ll have ready to go.
The Netherlands-based company has entered a strategic agreement to license Pairwise’s precision plant breeding tools, with the goal of accelerating the development of improved vegetable varieties that meet the evolving needs of growers, retailers and consumers.
The company has also launched a “No Shame in a Shortcut” campaign, to go along with the new packaging, that celebrates the ease and enjoyment of fresh, flavorful, oven-ready vegetables.
AgZen’s first product, RealCoverage, can be bolted onto any sprayer and is the world’s only sensor and AI-based system that measures and optimizes the number of drops of crop protection products applied to crops.
The company says this strategic Midwest hire continues the momentum of its sales team growth.
Ruiter will take over from Hein Bemelmans, effective Oct. 6, and will join the board of directors.
While the U.S. Bureau of Labor Statistics reported a 38.9% surge in farm prices for fresh and dry vegetables in July, the reality of how — if at all — that spike will impact retail pricing is more nuanced.
Babylon Micro-Farms, which recently made the Inc. 5000 list, is growing fast by focusing on education, corporate dining, hospitality and health care. Oshima spoke with The Packer about turnkey solutions, hyperlocal produce, customer experience and more.
Domino’s and the Mushroom Council have partnered to make mushrooms — the pizza company’s most popular vegetable topping — even more irresistible to customers this summer.
USDA data shows 376 pounds per capita availability of vegetables for 2024, the lowest in 35 years, but fresh vegetables make up the largest subgroup and has increased over time.
While “Ohio is for lovers” might be an unofficial travel slogan, the state’s rich soil, temperate climate and location make it an ideal location for growing vegetables.
The recently released draft text includes several funding increases for key programs for specialty crops, amounting to over $125M in increased funding annually.
A recent USDA ERS report found that consumers bought more fruit and vegetables from grocery stores during the pandemic and kept doing so afterward.
Climate, proximity to the Great Lakes and its interdependence of specialty crop industries help power the state’s ag success.
Pending EPA approval, new brands will control cotton, vegetable and tree nut pests.
America’s Conservation Ag Movement spotlights innovative farming practices at Crows Vegetable Farm in Shawnee, Okla., and learns how conservation programs and diversification can foster ecological and economic resilience on small, multigenerational farms.
Innovative produce growers find new ways to reduce their impact, incorporating integrated pest management and water conservation strategies to grow fruits and vegetables more sustainably.
Supplies of produce from the Santa Maria region should be fairly steady this spring despite heavy rains earlier this year, says Matt Hiltner, marketing coordinator for Babé Farms, Inc., Santa Maria, Calif.
For the 2025 season, the company plans to increase its acreage in items such as cucumber, bell pepper and eggplant from West Mexico.
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