Latest News From People

Masser Family of Companies names EVP of sales

Masser Family of Companies, Sacramento, Pa., has named industry veteran Robert “Bob” Meek executive vice president of sales, effective March 20.

USDA announces deputy administrator for Specialty Crops Program

USDA’s Agricultural Marketing Service has announced that Christopher "Chris" Purdy has been selected as the new Deputy Administrator of the Specialty Crops Program (SCP). 

Marketing Plus names VP of marketing and client services

Marketing Plus, a Fresno, Calif.-based marketing and advertising agency, has promoted Johnna Johnson to vice president of marketing and client services.

Salix Fruits expands and opens a new office in Egypt

Atlanta-based Salix Fruits has opened a new office in Sadat City, Egypt. 

John Johnston joins Naturipe Farms to lead premium product category

Industry veteran is bringing multiple decades of agribusiness and food experience to a new role at Naturipe as director of premium products.

Apeel Sciences names produce supply chain veterans to leadership team

The company says the produce supply chain experience of Ryan Fink and Marius du Plessis will help strengthen its core commercial business, improving supply network value and expanding market growth.

California Avocado Commission names VP of marketing

The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13.

Inteligistics names two new VPs

Lawrence Mallia will serve as vice president of digital transformation, and Eric Kithinji will be vice president of operations and engineering for the Pittsburgh-based company.

Produce industry veteran Dan Branson dies

Mucci Farms has announced the passing of Dan Branson, senior director of business and product development for the Kingsville, Ontario-based greenhouse grower.

Calavo Growers names new president and CEO

Lee E. Cole, a former president and CEO, is returning to lead the company effective immediately. He succeeds Brian W. Kocher, who has stepped down from the role.

Healthy Family Project celebrates $235K raised with a reception at Southern Exposure

The produce-forward cause marketing organization’s fundraising efforts helped support Feeding America food banks and organizations such as the Foundation for Fresh Produce, Our Military Kids and Ripe for Revival.

California Avocado Commission spotlights female farmers

In honor of International Women’s Day, March 8, the California Avocado Commission is sharing profiles of some female avocado farmers to showcase the role of women in the industry.

Awe Sum Organics names senior operations and systems manager

Isaac Contreras will be responsible for day-to-day management of the company’s organic business operation in terms of supply chain, departmental responsibilities and quality, logistics and systems reporting.

Do A Risk Assessment to Gauge Your Farm's Technical Debt

Could agriculture face a Southwest-type meltdown?

RJ Andrus elected National Potato Council president

During its annual summit in Washington, D.C., the National Potato Council appointed its next president and selected its executive committee for the coming year.

International Fresh Produce Association hires new floral program director

Deborah Zoellick, who has almost two decades of floral expertise, succeeds longtime IFPA staffer Becky Roberts, who retires in March 2023.

Consentio makes new hire to support expansion

Consentio, a digital trading platform for fresh produce, has appointed John Grecco as vice president of sales for Consentio USA.

Industry expert now representing Yo Quiero brands

The Texas-based avocado, guacamole and dip company says Kristyn Lawson brings a wealth of experience, a commitment to excellence and a passion for brands to the role.

Crops adviser Richard Smith retires after 37 years of working with California growers

Smith built a reputation for understanding growers’ needs and developing practical solutions, and he has been among the researchers investigating infections of impatiens necrotic spot virus (INSV) and Pythium wilt.

Pacific Trellis Fruit announces sales promotions

CEO Josh Leichter says that the promotions signify the ongoing sales growth the Los Angeles-based company has experienced.  

Sunripe Certified Brands selects new VP of retail and foodservice sales development

Suzanne D’Annunzio will be responsible for developing and implementing sales strategies to drive growth and productivity for the Palmetto, Fla.-based company’s retail and foodservice businesses.

Blueberry council hires new government affairs director

In this newly created role, Alyssa Houtby will lead the council’s advocacy efforts and will work closely with Monument Advocacy, the North American Blueberry Council’s Washington, D.C.-based lobbying firm.

Emerald Packaging’s newly appointed president talks inflation, sustainability

The produce-focused flexible packaging company has promoted Pallavi Joyappa from chief operating officer to president. Joyappa recently shared her vision for the future with The Packer.

Awe Sum Organics adds Kevin Leap as VP of sales and business development

The produce veteran with over 25 years of organic produce sales experience will lead the company's sales department.

Brett Reasor named CEO of Columbia Fruit

Washington state-based CMI Orchards and New Columbia Fruit Packers will transition current CEO Mike Wade to chairman as Reasor moves into the leadership role.

Equifruit’s Jennie Coleman named a 2023 Globe and Mail Changemaker

Coleman was chosen for the award, recognizing Canada's emerging business leaders who are changing the status quo, for her commitment to responsible sourcing and fair trade practices in the global banana industry.

USApple taps Mitchell Liwanag to manage environmental affairs

The Virginia-based association has promoted Liwanag to represent USApple on topics like pesticides, climate, water and energy.

Jim Malanca steps down as vice president of sales and marketing for Westside Produce

Jim Malanca is stepping back this month from his role as vice president of sales and marketing at Firebaugh, Calif.-based Westside Produce.

Two industry veterans join Pete Pappas & Sons organic sales team

Kevin Benson and James McKinnis bring decades of produce industry experience to the Maryland-based wholesaler's growing sales team.

USDA announces appointments to the National Potato Promotion Board

The appointees include 30 producer members and two importers who will fill three-year terms expiring Feb. 28, 2026.

Succession Planning: Your Most Important Farm Task for 2023

Whether you’re 35 or 65, things happen. Don’t risk the future of your farm by putting off your succession plan. Get started, make a plan and put it into action.

The Food Industry Association promotes two communication and insight leaders

FMI has promoted two leaders from within the organization to steer the food industry associations communications and thought leadership strategy.

Kwik Lok names chief revenue officer

Blair Chastain has been appointed chief revenue officer for the Yakima, Wash.-based bag closure company.

Sirna & Sons Produce adds Dan Arredondo and Anthony Sirna to its leadership team

The Ohio-based produce wholesaler and distributor has promoted Sirna to vice president of sales and Arrendondo to director of operations for its Norwalk, Ohio, distribution center.

Oppy takes home three Canadian honors in a series of awards

The company has received three awards lauding its workplace, culture and competitive advantage in recent months.

Index Fresh VP of Sales Todd Elder retiring

Elder is credited as becoming “a major force in the avocado industry” during 27-year tenure with the company.

Nature Fresh Farms welcomes three new key-account managers

The three produce veterans will hit the ground running, supporting the Ontario-based grower-shipper’s recent growth.

RedLine Solutions hires new director of software development

Ross Lambert joins the company with an award-winning background as a software engineer and solutions architect.

Driscoll’s of Europe, Middle East and Africa announces new addition to leadership

Wyard Stomp has been promoted to managing director for Driscoll’s of Europe, Middle East and Africa.

Nelia Alamo joins Markon Cooperative as vice president of marketing

Markon is bringing produce industry communications and marketing expertise to lead the foodservice cooperative’s engagement strategy in a newly created role.

G&R Farms promotes two to executive management

The Vidalia onion grower has named Steven Shuman general manager and vice president of sales and elevated Cliff Riner to vice president of ag production and grower relations.

The Packer seeks nominations for the 2023 Canadian Produce Person of the Year

The Packer is seeking nominations for the 2023 Canadian Produce Person of the Year. The award will be presented at the annual banquet during the CPMA’s Convention and Trade Show in Toronto on April 27.

IMG Citrus expands team to boost year-round citrus strategy

Vero Beach, Fla.-based IMG Citrus has announced the addition of Giorgio Peirano to its leadership team. 

Pure Flavor appoints Joe Sbrocchi to leadership role

The Leamington, Ontario-based greenhouse grower has hired produce industry veteran Joe Sbrocchi as senior vice president of business development and strategy.

Healthy Family Project expands digital marketing team

Healthy Family Project has named Rebecca Waxman social media manager and the newest addition to the Orlando, Fla.-based cause marketing organization’s digital marketing team.

Former president of The Giant Co. joins Divert Inc. advisory board

West Concord, Mass.-based Divert, Inc. has announced the appointment of Nicholas Bertram as the founding member of its advisory board.  

North Bay Produce Inc. adds to leadership team  

The grower-owned cooperative has welcomed Chad Hansen and Freddy Hoflack to its leadership team.

Bowery Farming names Glenn Wells SVP of sales

The vertical farming company has expanded its leadership with Wells, who brings produce industry experience in startup revenue generation, strategic account growth, go-to-market sales strategy and customer development.

Highland Ag Solutions hires director of customer success

Tara Stroud brings more than eight years of knowledge and expertise in food safety compliance to customers of the Highland Hub, according to a news release.

Nick Popper joins Stemilt as VP and general counsel

The experienced attorney has joined the northwest fruit grower-shipper in a newly created role.