Produce Industry Events
As the critical six-year USMCA review approaches, top agricultural leaders gathered at West Coast Produce Expo to discuss implications for North American produce trade.
The event, held May 27-29 at the JW Marriott Palm Desert Resort and Spa, brought together industry leaders from across the fresh produce supply chain to showcase innovation and discuss market strategies.
Despite driving billions in annual sales and averaging an astonishing 92 shopping trips a year, the powerful Hispanic demographic is pulling back from fresh produce — and industry experts are sounding the alarm on how retailers must change to win them back.
At the West Coast Produce Expo Helios AI CEO Francisco Martin-Rayo explained how artificial intelligence helps lean procurement teams navigate geopolitical fertilizer shortages and climate risks.
Expo exhibitors play the role of educators as fresh produce companies scramble to understand California’s looming reporting deadlines.
GoodFarms crew foreman Maria Barbara Resendiz Martinez and Stemilt Growers crew leader Jesús Gutiérrez Manuel earn top honors from the Equitable Food Initiative and The Packer.
Attendees get an exclusive look at the intricate cultivation practices behind Oasis Dates and the climate-smart tribal farming methods at Temalpakh Farm.
In honor of this year’s West Coast Produce Expo theme, industry leaders weigh in on the refreshing, hydrating, and energizing fresh commodities that deserve a spot on the festival rider.
Although West Coast Produce Expo has an action-packed agenda, attendees share how best to balance the show’s hallmark relaxed vibes with making business connections.
The West Coast Produce Expo highlights the fresh innovations and consumer favorites set to ignite summer sales and capture shopper attention.