A stormy, volatile market due to the COVID-19 pandemic has influenced many New York growers to stay conservative this year with their planting and initiatives.
Mid-Atlantic Fruit & Vegetable Convention is still planned for Feb. 2-4 in Hershey, Pa., said William Troxell, publicity and marketing program coordinator.
Medium and large companies grow Peruvian avocados year-round along the coastal regions of the long South American country, while small farms are nestled in the mountains.
If the whole point of the Peruvian Avocado Commission is to get more people to eat more avocados from Peru, then promoting the pear-shaped, mild-tasting, buttery fruit is of utmost importance.
Even though 2020 was a great year for selling crops to retailers, many of New York’s growers are playing it safe by not planting too much more for the 2021 season.
Each Mid-Atlantic state has a slogan and hashtag for its produce — a promotional technique more valuable than ever with more eyeballs online and on phones during the recent isolating year.
