Christina Herrick

Christina Herrick

Christina Herrick serves as the produce editor for The Packer, where she provides in-depth coverage of the fresh produce industry. With a keen focus on the economic realities facing growers, packers and shippers, she explores the complexities of agricultural labor and the rising costs of production. Herrick is a leading voice on new technologies transforming specialty crop farming. As host of The Packer podcast, she engages with industry leaders and offers essential insights for stakeholders navigating the evolving landscape of today’s fresh produce industry.

Latest Stories
As Gen Z and millennials normalize organic consumption, the industry faces a pivotal moment: scaling production to meet “mainstream” demand without losing the trust and innovation that built the movement.
A group representing the winter strawberry industry seeks federal relief after two decades of alleged market distortion and injury from low-priced competition.
Following a key federal court victory, attorney Gonzalo Peralta explains why the “legal buffer” defense failed to protect a Michigan blueberry operation from human trafficking claims.
In the latest USApple tracker, increased use of processing fruit and controlled atmosphere storage keeps total inventories well above the five-year average despite a year-over-year decline in fresh-market supply.
From the reactions to new Fresh Trends data or the transition toward lifestyle-centric branding, produce industry businesses focused on how to turn regulatory and consumer shifts into competitive advantages.
Industry leaders and multigenerational farmers call for a rebalanced trade policy as shifting global tonnage and phytosanitary changes turn a trickle of foreign fruit into a flood.
The merger unites two industry pioneers, expanding Mission’s Mexican packing footprint to four facilities and signaling a major strategic entry into the high-growth prepared foods segment.
Fresh produce marketing veterans at the East Coast Produce Expo explain why the industry must shift from a commodity mindset to building emotional equity to compete with products throughout the store.
U.S. trade leaders reveal a strategy to turn diplomatic friction into market share by navigating Japanese trade and expanding Mexico’s $134 million fresh market.
Outgoing Executive Director Peter O’Driscoll shares why now is the right time for Gonzalo Martinez de Vedia to navigate a new era of organizational growth.