Christina Herrick

Christina Herrick

Christina Herrick serves as the produce editor for The Packer, where she provides in-depth coverage of the fresh produce industry. With a keen focus on the economic realities facing growers, packers and shippers, she explores the complexities of agricultural labor and the rising costs of production. Herrick is a leading voice on new technologies transforming specialty crop farming. As host of The Packer podcast, she engages with industry leaders and offers essential insights for stakeholders navigating the evolving landscape of today’s fresh produce industry.

Latest Stories
CEO and founder Danny Bernstein discusses the launch of the Salinas, Calif., innovation hub and why the future of specialty crops depends on niche solutions and a boots-on-the-ground work ethic.
A convergence of policy changes, holiday shutdowns, and increased application volume is leaving many growers waiting for critical harvest crews.
The alliance taps Where Food Comes From to audit on-farm sustainability data and strengthen program integrity ahead of the 2026 planting season.
Produce companies explain why they aren’t waiting for federal deadlines to master the complex world of digital traceability.
With labor costs reaching up to 50% of production and a massive gap in infrastructure, the CEO explains how robotics and AI are transforming North American mushroom farming into a 24/7 high-tech operation.
New HarvestReplay service uses a decade of labor data and AI audio briefings to help growers optimize daily field decisions and capture seven-figure savings.
As production costs skyrocket and retail giants consolidate, growers struggle to maintain margins in an imbalanced supply chain.
From optical gas analyzers to predictive data modeling, new ripening technologies are adding shelf life and reducing shrink for major retailers.
General Manager Justin McGregor explains how a fair trade partnership with Equifruit is trading customers up and proving that storytelling sells in the produce aisle.
By leveraging direct-to-consumer data and modern branding tactics, Yes! Apples’ redesign looks to compete for “share of stomach” against high-energy snacking and beverage categories.