Christina Herrick

Christina Herrick

Christina Herrick serves as the produce editor for The Packer, where she provides in-depth coverage of the fresh produce industry. With a keen focus on the economic realities facing growers, packers and shippers, she explores the complexities of agricultural labor and the rising costs of production. Herrick is a leading voice on new technologies transforming specialty crop farming. As host of The Packer podcast, she engages with industry leaders and offers essential insights for stakeholders navigating the evolving landscape of today’s fresh produce industry.

Latest Stories
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
A federal judge rejected a request to block the interim final rule, keeping current wage structures intact for produce growers.
Nominated for her humility, leadership and communication skills, the crew foreman at Sierra Farms is one of only a few women in senior positions.
Barbara Ruhs, director of nutrition affairs and communications for Pears USA, explains how the produce industry can use her “science sandwich” method to leverage viral TikTok movements and reach younger consumers to share the benefits of a diet rich in fresh produce.
Importers and domestic growers seek to launch a unified push to align the industry through science-based handling standards and strong consumer marketing.
Rising fuel costs and retaliatory tariffs are forcing growers, marketers and shippers to navigate a chaotic market where losing international share means immediate price drops at home.
Great Lakes Tek Flex will tackle the unique challenges of Midwestern growers by connecting them with autonomous robotics and AI solutions to solve labor shortages and accelerate technology adoption across the region.
Windmill Farms CEO analyzes how inflation and generational shifts are impacting mushroom sales and why the breakfast hack is key to recovery and driving category growth.
Panelists at the Canadian Produce Marketing Association Convention and Trade Show explore the massive potential of AI in everything from warehouse food safety to automated defect detection and logistics.
From value-seeking trade-downs at Walmart to the sustainable packaging demands at Whole Foods Market, top retail leaders break down the new playbook for winning in the global produce aisle.