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Jill Dutton

Jill Dutton, associate editor of The Packer, specializes in retail produce news, market trends and urban farming initiatives. With expertise in the rapidly evolving e-grocery landscape, she provides analysis on how digital platforms are reshaping food distribution. Jill is a prominent voice on sustainability and consumer trends, offering actionable insights that help businesses navigate shifting market demands. Her work explores the full produce journey — from farm to retail — featuring grower profiles, supply chain insights and emerging production models that shape American food systems.

Latest Stories
Retailers should have ample opportunities this summer to capitalize on consumer demand for strawberries, blueberries, blackberries and raspberries.
Avocados From Peru kicks off its 2025 U.S. marketing campaign with a robust mix of sports partnerships, cultural events and national retail promotions, headlined by a sweepstakes with the Detroit Tigers.
Amanda Oren, vice president of industry strategy for grocery, North America, of RELEX, shares how independent and ethnic grocers could be disproportionately impacted by new tariffs and what strategies they’re adapting.
With a 51-year tenure in the produce industry — nearly 17 years with the Idaho Potato Commission — and almost two decades as The Packer’s weekly retail columnist, Armand Lobato reflects on his years of potato promotion and the power of a well-told story.
The discount grocer said it is cutting prices on 25% of its selection to help shoppers celebrate summer without sticker shock.
In his newly released book, New Yorker writer John Seabrook reflects on his family’s agricultural dynasty and what its legacy reveals about the past, present and future of American farming.
Seedtime, a digital crop planning tool originally designed for backyard growers, is finding unexpected traction among small and mid-sized farmers looking to streamline their planting and harvesting schedules.
Canadian greenhouse grower, Mastronardi Produce, has earned multiple Superior Taste Awards from the International Taste Institute, recognizing the outstanding flavor of its tomatoes and strawberries alongside other standout winners in the fresh produce industry.
DCL International has developed a unique metal-based catalyst that removes ethylene from the atmosphere, extending the shelf life of fruits during storage and transportation and reducing global food waste.
The co-founder of VTEX discusses a recent turning point in the digital grocery wars, where grocers are no longer the customer but the product, and how Gen Z’s shopping habits highlight the sector’s vulnerability and strategic importance.