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Millions of consumers benefitted from Healthy Family Project’s annual Mission for Nutrition initiative — and so did produce brand partners.

Families with young children are always pulled in a lot of directions, so to sell more fresh produce to them, it not only has to be appealing and accessible, it has to be easy.

Social media’s importance in marketing to families can’t be overstated. And the strategy is changing.

Eastern Produce Council had its annual Casino Night gala April 9 at Westmount Country Club in Woodland Park, N.J.

Quick, name one vegetable ready for snacking in its original form.

At Viva Fresh Expo on April 23, just outside Dallas in Grapevine, Texas, expect a live podcast broadcast on-site.

Imagine: Using drones to detect and remove landmines at Ukrainian farms. Or to deliver lettuces to a salad bar in North Carolina and pick apples from a commercial orchard in Wisconsin.

Jersey Mike’s Subs, Manasquan, N.J., assigned the Grilled Portabella Mushroom and Swiss Sub the No. 64 spot on its permanent menu — and The Mushroom Council is thrilled.

GRAPEVINE, Texas — Freshcourt, Coral Gables, Fla., has two new avocado value-added items for sale at retail.

In one corner of the ring awaits the longtime champion, National or Consumer Brand of Produce. Across the boxing ring in the other corner is up-and-comer Retail Brand, or Private Label. Who will win?