The company’s story spans from the hard work of its owner’s immigrant great-grandparents to becoming an operation known for its Hatch Valley green and red chili peppers, along with Hatch Valley sweet onions and conventional red, yellow and white onions.

Growers are “expecting a great season,” which follows a 2025 citrus season that delivered strong overall export growth.

While a catastrophic spring frost completely wiped out some regional fruit crops, other growers are turning to cutting-edge horticulture to save their seasons.

Deep Roots CPS Farm uses regenerative family homesteading, ancestral agricultural science and circular community partnerships to dismantle food insecurity and build an independent economic engine for growers in Charlotte, N.C.

The event, set for July 8-11 in New York, will offer an opportunity to participate in updating NOA’s food safety guidelines, which were last updated in 2022.

Just as the industry itself has evolved, so have technological advancements — even if it takes some time.