Latest News From Brian Dey

7 merchandising tips to maximize sales for the winter holiday season
7 merchandising tips to maximize sales for the winter holiday season

The holidays have plenty of hustle and bustle for shoppers, so convenience, the right variety and value (more than ever) will be at the top of their lists. Give the gift of ease in picking produce to fill their carts.

How to pump up those papaya purchases
How to pump up those papaya purchases

Shoppers might not be too familiar with how to select or eat papayas, says merchandising expert Brian Dey. This is where your skills and education become the key cog in the success of selling papaya.

Don’t mash those potential potato profits
Don’t mash those potential potato profits

Now that we are firmly in the grip of the icy, cold winter months, your customers will continue to look for comforting, yet healthy, foods to carry them through the bulk of the winter. Potatoes fit the bill for both.

Get shoppers to fall for pears
Get shoppers to fall for pears

As we steamroll through fall (hey, where did 2022 go?), we have to continually switch up our counters with the abundant fall crops and bountiful fruit that the season provides.

Ahhhh, the mighty avocado — make the most of it
Ahhhh, the mighty avocado — make the most of it

Four Seasons Produce merchandising specialist Brian Dey shares tips on how to merchandise this powerful piece of produce for maximum effect.

Master your melon merchandising
Master your melon merchandising

Melons may be summer’s candy, arguably, but they're available from California, Delaware, Missouri and Texas through October, and year-round in Mexico. Try these steps to achieve melon merchandising success.

Brian Dey
A shout-out to the cherry days of summer

How do we maximize the small window that cherries have to gain some added tonnage and profits, while doing it with a minimal amount of shrink?

Brian Dey
Handling that avalanche of citrus

Ahhh, yes vibrant citrus: Heading into the new year when so many consumers are focused on healthy eating, the citrus category’s versatility shines, whether consumers buy for snacking or juicing.

Brian Dey
Tried and true tips for Thanksgiving merchandising

Thanksgiving is a holiday that consumers really focus on time and convenience, and they generally do not shop around at different stores. They will be looking to you to have the products they want and need.

Curtain call – A few more thoughts on theater in the produce department
Curtain call – A few more thoughts on theater in the produce department

Although the pandemic has changed the script a bit in how customers might shop and interact with you or your store staff, having something cool for them to look at, learn from and smile about just might make their day!

Take your hard squash merchandising to the next level
Take your hard squash merchandising to the next level

Historically, hard squash is often buried at the back of the department next to the potatoes and onions, but moving these to a higher-traffic area, especially at this time of the year, will do wonders for your sales.

Take your hard squash merchandising to the next level
Take your hard squash merchandising to the next level

Historically, hard squash is often buried at the back of the department next to the potatoes and onions, but moving these to a higher-traffic area, especially at this time of the year, will do wonders for your sales.

Perfecting your pear merchandising
Perfecting your pear merchandising

The pear can sometimes get lost in the shuffle heading into fall due to the myriad of apple varieties that hit the backrooms and counters. But don’t be fooled into thinking pears can't be a good volume driver for you.

Resetting your produce department
Resetting your produce department

The terms reset and produce retail go together like the terms water and ocean. Changing the counters and displays in the department happens constantly, and we make these changes for so many reasons.

Creating theater in your produce department
Creating theater in your produce department

Preparing and executing produce drama is a great way to engage your customers and even spark some community fun.

Building produce displays that make an impact
Building produce displays that make an impact

What makes a shopper buy more fresh produce? Sure, ads might get them into your store, but once the customer is there, how do you capture every possible sales opportunity?

Wet Rack Wisdom – Part 3
Wet Rack Wisdom – Part 3

While most priceless art rests on a wall untouched, you want your customers to be as hands-on with your art as much as possible.

Produce artists prize the wet rack, and Brian Dey has all the tips and tricks on how to make it a masterpiece.
Wet Rack Wisdom – Part 2

In part one of our series, we covered the basics of crisping and preparing your fresh produce. With all that work now complete, you are ready to go into physically setting the rack and painting your picture!

Want to make a masterpiece of the wet racks in your store? Brian Dey has you covered.
Wet Rack Wisdom – Part 1

Ahhh, the beautiful wet rack! The crown jewel and showpiece of every produce department.