Christina Herrick

Christina Herrick

Christina Herrick serves as the produce editor for The Packer, where she provides in-depth coverage of the fresh produce industry. With a keen focus on the economic realities facing growers, packers and shippers, she explores the complexities of agricultural labor and the rising costs of production. Herrick is a leading voice on new technologies transforming specialty crop farming. As host of The Packer podcast, she engages with industry leaders and offers essential insights for stakeholders navigating the evolving landscape of today’s fresh produce industry.

Latest Stories
Fresh produce marketing veterans at the East Coast Produce Expo explain why the industry must shift from a commodity mindset to building emotional equity to compete with products throughout the store.
U.S. trade leaders reveal a strategy to turn diplomatic friction into market share by navigating Japanese trade and expanding Mexico’s $134 million fresh market.
Outgoing Executive Director Peter O’Driscoll shares why now is the right time for Gonzalo Martinez de Vedia to navigate a new era of organizational growth.
The executive director of the Equitable Food Initiative shares how the organization works to promote trust and collaboration among different stakeholders to enact real, tangible progress toward its goals.
The fourth-generation grower and owner of Balcom & Moe has been honored for his dual commitment to protecting family-run operations while influencing high-level trade policy in D.C.
As the MAHA movement gains bipartisan momentum ahead of the 2026 midterms, the National Potato Council celebrates a win for “whole foods” while bracing for new definitions of ultra-processed products.
Leveraging new research on gut health and younger demographics, a grassroots initiative seeks to boost grower profitability and secure the future of the category.
Measure to Improve explains why produce businesses should ditch over-ambitious targets and why starting small is the only way to ensure long-term credibility with retailers.
After years of unsustainable labor costs the industry welcomes an interim final rule that offers immediate financial relief and a path toward long-term stability.
Decades of research and modern technology allow the produce industry to provide crisp, high-quality domestic fruit year-round while significantly reducing food waste.