Christina Herrick

Christina Herrick

Christina Herrick serves as the produce editor for The Packer, where she provides in-depth coverage of the fresh produce industry. With a keen focus on the economic realities facing growers, packers and shippers, she explores the complexities of agricultural labor and the rising costs of production. Herrick is a leading voice on new technologies transforming specialty crop farming. As host of The Packer podcast, she engages with industry leaders and offers essential insights for stakeholders navigating the evolving landscape of today’s fresh produce industry.

Latest Stories
Barbara Ruhs, director of nutrition affairs and communications for Pears USA, explains how the produce industry can use her “science sandwich” method to leverage viral TikTok movements and reach younger consumers to share the benefits of a diet rich in fresh produce.
Importers and domestic growers seek to launch a unified push to align the industry through science-based handling standards and strong consumer marketing.
Rising fuel costs and retaliatory tariffs are forcing growers, marketers and shippers to navigate a chaotic market where losing international share means immediate price drops at home.
Great Lakes Tek Flex will tackle the unique challenges of Midwestern growers by connecting them with autonomous robotics and AI solutions to solve labor shortages and accelerate technology adoption across the region.
Windmill Farms CEO analyzes how inflation and generational shifts are impacting mushroom sales and why the breakfast hack is key to recovery and driving category growth.
Panelists at the Canadian Produce Marketing Association Convention and Trade Show explore the massive potential of AI in everything from warehouse food safety to automated defect detection and logistics.
From value-seeking trade-downs at Walmart to the sustainable packaging demands at Whole Foods Market, top retail leaders break down the new playbook for winning in the global produce aisle.
The vice president of Gen V and the Quebec Produce Marketing Association president is recognized for his visionary leadership and advocacy for the Canadian greenhouse sector.
Highlighting the urgent need for permanent legislative reform over temporary regulatory fixes, the NCAE CEO and president explains why the industry must press Congress for H-2A updates and farm-bill certainty.
A new food search and rescue campaign aims to destigmatize crop abundance and provide growers with a streamlined alternative to letting food rot in the field.