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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
FullTilt Marketing says broccolini has rapidly moved from a specialty item to a mainstream favorite, pointing to data that reveals it is gaining disproportionate traction.
NYPS featured an array of innovation aimed at the coveted younger produce shopper, as well as vibrant commodity campaigns, labor-saving solutions for retail and foodservice, and much more.
A panel discussion at the New York Produce Show’s Global Trade Symposium on Dec. 2, explored the many challenges facing the North American fresh produce industry when it comes to tariffs and trade wars.
Started in 2016, the San Francisco-based market’s food recovery program continues to rescue and donate an incredible 4,000 pounds of produce a day from its 20 merchants.
Seeking to accelerate online growth, improve profitability and simplify the customer experience, the Cincinnati-based grocer says it’s moving to a hybrid e-commerce model.
The Netherlands-based company has entered a strategic agreement to license Pairwise’s precision plant breeding tools, with the goal of accelerating the development of improved vegetable varieties that meet the evolving needs of growers, retailers and consumers.
From driving basket sales to turnkey programs to new promotional campaigns, the produce industry is set to discuss the latest and greatest when it gathers in New York City, Dec. 2-4.
Mike Xu says the acquisition marks a strategic extension of the San Francisco-based company’s technology portfolio, allowing it to serve more needs of more customers in the food supply chain industry.
Melissa’s Produce has introduced Red Heart K-Grapes from South Korea, part of the Los Angeles-based specialty produce company’s luxury line.
Nathan Pumplin, the CEO behind the Empress Purple Tomato, says we’re just a few years away from consumers seeing “bioengineered” as a premium, sought-after label in produce.