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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
The Goleta, Calif.-based food-tech pioneer overhauled its business model, cut supplier costs 90% and leveraged AI-driven intelligence to reenter the U.S. produce market stronger than ever.
With the acquisition of Phoenix-based Farm Fresh, Lipman Family Farms doubles down on its Western expansion, bolstering its value-added processing footprint and supply chain resilience to serve rising retail and foodservice demand nationwide.
Sustainability Insights 2026 finds that as reliance on consumer price premiums fades, growers and retailers are turning to operational sustainability to defend margins, build climate resilience and survive rising supply chain costs.
By leveraging social media transparency during a food safety crisis, the company transformed consumer anxiety into a record market share gain, demonstrating how CEA and strategic regional expansion can drive growth when traditional supply chains falter.
To capitalize on retail berry market growth, the Chicago-based company is launching a modernized visual identity and transparent packaging designed to strengthen brand recognition and consumer trust at retail.
EarthFresh Farms and Kamper Farms have launched Wild Rose Packing Inc. in Southern Alberta, establishing a strategic potato and onion packing facility to shorten transit times and ensure a year-round, 52-week supply for West Coast buyers.
CPMA leadership urges U.S. exporters to look past political rhetoric as changing shopper habits and domestic infrastructure investments reshape northern demand.
By lowering barriers to entry and pairing first-time exhibitors with veteran mentors, the International Fresh Produce Association seeks to help business solutions providers maximize ROI at the Global Produce and Floral Show.
From overcoming consumer awareness barriers to expanding year-round usage, inside the brand’s insights-led strategy set to drive a “2X in 5” growth trajectory.
As families swap processed snacks for whole-food nutrition, Zespri’s “Jam-Packed” campaign gives retailers the tools to capture high-growth sales during back-to-school season and beyond.