Jennifer Strailey 2024 - square.jpg

Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
Following systemic security breaches and compromised traceability in Mexico’s avocado export system, the California Avocado Commission is calling on USDA to conduct comprehensive audits and institute a seasonal tariff-rate quota to restore market integrity and protect domestic growers.
The former head of Kopke Fruit transformed North American grocery shelves by pioneering counter-seasonal supply chains and establishing the Delaware River ports as the premier hub for South American produce.
The executive assumed the role in July, leading a new phase for the trade association’s U.S. commercial office focused on advancing institutional relations and promotional work for Chilean fruit.
Researchers at UC Riverside and UC Davis have identified the gene controlling avocado flowering patterns, enabling early DNA screening that will streamline breeding programs and improve orchard efficiency.
As retailers increasingly recognize the importance of sourcing avocados from multiple growing regions, suppliers from Mexico and Colombia are ready for the critical “OND” season with strong supplies of high-quality fruit.
Produce brands can avoid costly compliance errors and preserve shelf life by focusing on right-sizing packaging, accurate material classification and staged long-term reduction plans rather than rushing into unproven alternatives.
Driven by growing consumer demand for ready-to-eat avocados, ripening operations are moving closer to retail hubs to ensure consistency, efficiency and less retail shrink.
In part one of this exclusive five-part series designed to offer a blueprint for building an iconic produce brand, Adam Cooper, CEO of Oasis Dates, breaks down the organizational and foundational work required to spark a category revolution.
Amid a historic outbreak, retail executive Jeff Cady and the IFPA are championing a calm, science-first approach to food safety, urging both regulators and supply chain partners to rely on hard physical evidence rather than premature speculation.
As a historic Cyclospora outbreak surges nationwide, the International Fresh Produce Association is urging public health officials to partner with the industry rather than rushing to blame leafy greens without physical evidence.