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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
As global food supply demands are expected to increase by 40% to 70% while the labor pool continues to shrink, the need for AI in agriculture is real, said Rizwan Butt, vice president of product management for iTradeNetwork, in a webinar with The Packer.
For the first time, results of The Packer’s Fresh Trends 2025 survey — fielded to more than 1,050 consumers from across the U.S. — will be revealed during an exclusive video presentation on May 30 at West Coast Produce Expo.
Equifruit’s Jennie Coleman discusses the ongoing challenge to raise Fairtrade-certified banana prices in support of fair pay for farmers.
The fast-casual restaurant focuses on high-quality ingredients sourced from farmers — like fresh produce, humanely raised meats and cage free eggs — celebrated the grand opening with a longhorn parade.
The event is part of Avocados From Peru’s broader seasonal strategy to deliver high-impact, turnkey campaigns for retail and foodservice partners.
With billions of fruit and vegetable dollars at stake on both sides of the border, industry leaders urge for the resumption and protection of free produce trade.
The Packer’s Women in Produce celebrates leaders who are moving the industry forward and inspiring future generations to do the same.
The Packer’s Women in Produce honors champions of agriculture and fresh produce consumption who are playing vital roles in the success of their own organizations and the future of the produce industry.
The Packer’s Women in Produce honors champions of agriculture and fresh produce consumption who are playing vital roles in the success of their own organizations and the future of the produce industry.
From social media sensations to innovation centers to award-winning products, Canadian greenhouse growers pulled out all the stops at the recent Canadian Produce Marketing Association Convention and Trade Show.